Who We Work With
While many agencies try to be all things to all people – we do not. In our 10 years, we’ve learned to focus on what we do best. This has allowed us to find the type of clients that let us do our strongest work and drive the best results.
When you work with Vertical Measures, you work with a team that will treat your business as if it was our own. We are your partner every step of the way, whether you are looking for expertise in content marketing, SEO, or PPC Services.
If your organization fits one of the profiles on this page – we’d love to talk to you. If it doesn’t but you still think we may be a good fit – let us know. But please understand, we only take on clients that we genuinely believe we can add value to.
We are a good fit if you are looking for a holistic agency partner, deep expertise, or coaching and training…
A Holistic Agency Partnership
You’re a company with a smaller marketing team, but understand the value of how online marketing can transform your business. You’re looking for a team with the knowledge and experience to guide you:
- You want to outsource your online marketing to a trusted partner and are in need of help with implementation.
- Your needs will be comprehensive and customized to your specific situation.
- Your overall marketing budgets range from $200k to $2M per year.
A highly recognized healthcare company in Arizona was looking for a go-to partner for all their online marketing: strategy, content marketing, SEO, paid campaigns, and email – all with the goal of driving more leads.
An up and coming national athletic brand came to us to build out their content marketing program that would educate their audience and increase brand awareness.
A challenger brand in the highly competitive HVAC and Plumbing industry that wanted a partner to build out a cutting edge content marketing program that would offset their inability to out-advertise their competitors.
Deep, Focused Expertise
You’re an enterprise organization that needs help with a narrow scope of work that requires a deep dive and expert guidance:
- You have resources but need direction on something specific with your content marketing, SEO or PPC.
- You’re looking to start with a project to diagnose and fix a specific problem before growing to a bigger scope.
- Your budget can range from $30k to $300k per project, potentially leading to ongoing work.
One of the nation’s top homebuilders came to us for help with their SEO as they embarked on an entirely new website. The goal was to work with their developers to make sure best practices were in place from the beginning to not just sustain organic traffic through the migration process, but to grow organic traffic post-migration.
An international big box retailer wanted us to create a content strategy for their most popular Ecommerce product pages. The goal was to understand what type of content would drive deeper engagement on these pages and, ultimately, stronger conversions.
A global package delivery company sought our help in applying content marketing & SEO best practices towards their own corporate initiatives for key growth segments. We worked with their internal team and other agency partners to build out workflows for their content marketing process to ensure efficiency and best practices were in place.
Coaching and Training
You are committed to content marketing, but need mentorship to help drive the results that your business needs. You want an expert to coach you, train you, and help create a culture of content that will unlock your team’s full potential:
- You are doing content marketing, but not seeing the results you want.
- You are committed to not just doing content marketing the right way, but creating a culture of content internally.
- You understand your financial investment will be lower, but your time investment with your internal resources will be higher.
A B2B consulting firm serving Fortune 100 clients wanted to drive more qualified leads every month. While the company was confident in their unique process and knowledge, their website and social media channels were not yielding conversations with enough prospects. We coached their executives on how to unlock the expertise of their internal team, creating a content-producing engine that led to more website traffic, and ultimately, more leads.
A small B2B consulting firm was eager to leverage content marketing to differentiate themselves in a crowded market. They felt that outsourcing their content marketing wouldn’t be effective due to the technical nature of what they do, but they didn’t have the resources internally to support a program. Through our coaching, we created a customized plan for their team to follow, which maximized their staff and drove more qualified leads.
A global animal health organization was looking to support their partners across the U.S. by offering additional value beyond just their products. If this company could educate their partners on how to grow their businesses through online marketing, it would be a win-win for everyone. We developed a custom, year-long webinar series, educating their partners on the “how to’s” of online marketing, including best practices in web design, UX, social media, and blogging.