October 2012 Newsletter Update: Internet Marketing Pitfalls to Avoid
If you are a business just beginning to market yourself on the web or an established brand with solid strategies, we all can fall victim to mistakes that happen often in the world of digital marketing. Here are some tips of the trade to make sure you stay ahead of the curve.
Free Webinar: Pitsfalls to Avoid in a Post Penguin & Panda World
Presented by Mike Huber
It may seem like a scary world out there in the digital realm, with new Google algorithms, over-optimization, and efforts to clean up what may now be a link building mess. In this webinar, Mike will walk you through steps to take in order to recover from the changes in Google’s algorithm with the release of Panda & Penguin earlier this year. After this webinar, you’ll be equipped to face the changes happening in the SEO world and be better able to react with tangible steps to recover your website’s ranking. You will learn about:
How Google’s Panda & Penguin algorithm changed the internet
The effects of the changes on your web presence
Pitfalls to avoid when trying to ‘fix’ everything all at once
How to create a strategic plan rather than reacting too quickly
Steps to take to segment your testing and isolate the biggest problems
The Anatomy of a Solid Content Marketing Strategy
Written by Brad Kuenn
Content has continuously been a main factor in ranking authoritative websites, but recently content marketing has gained the attention it deserves in businesses committed to creating quality content. Google has made it clear that their long-term vision is to reward high quality and helpful websites in the SERP’s. This means it’s now more critical than ever to have a clear outline of what a solid content strategy is made up of, especially when it comes to planning your content for the coming year and getting the most out of your efforts.
VIDEO: Should I Consider Video Blogs in Addition to Written Blogs?
Presented by Ben Holland
You may be finding yourself in a rut if you’re delivering your blog readers only one type of content week after week. Different users want different types of content, so mix it up! Some people may like to read. Other people want to ingest content through their eyes and ears.
Video is a great tool to add to your content toolbox. It’s also much better on mobile, in addition to having increased retention rate. You most definitely should consider video when planning out your content for the coming year and Ben will outline ways in which to do just that.
Proactive Elements of Content Planning & Distribution
Written by Jonah Deaver
Don’t fall into a trap with your content by becoming un-intentional with your marketing strategies. Considering yourself as a publisher who has long term goals and tactics is the first step toward becoming a proactive content distributor! Take back the power in your content strategy with the simple steps and goals Jonah outlines in this blog.
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