Vertical Measures launches new quick start workbook aimed at helping small and large businesses get started with content marketing programs
Phoenix, AZ, November 18, 2014 — All across the business spectrum, small-to-medium-sized businesses and enterprise organizations are looking to build content marketing practices rapidly into their overall marketing programs. And no wonder – recent industry studies from Hubspot show more than half of consumer time online is spent engaging with custom content.
To help achieve that goal, a new online guide — Content Marketing Quick Start — is being released today to provide a quick and painless way to start company planning for a ramped up content marketing program. Go to the Vertical Measures Content Marketing Resource page to download the free Content Marketing Quick Start for your marketing team, small business or large organization today!
Authored by content marketing agency Vertical Measures, the Content Marketing Quick Start workbook walks readers through the steps critical to formulating and implementing a fast, efficient content marketing launch. The guide doubles as a DIY workbook packed with over 25 pages of prompts and fill-in-the-blank sections, plus room for writing and notes that can be used individually or in group brainstorming sessions.
The Quick Start workbook covers the essentials for companies pulling together their content marketing strategy – setting the company’s content goals, understanding content marketing 101, evaluating target audiences and audience personas, and pinpointing most-searched keywords for the business, among others.
“Many companies are eager to start content programs, and often want to ramp up quickly,” said Mike Huber, Director of Business Strategy, and Quick Start creator. “Our new Content Marketing Quick Start guide is their launch pad toward a time-efficient, quality online strategy.”
After an original warm reception as accompanying material to Vertical Measures’ content marketing training and workshops, this workbook was adapted for general use and now available for download.
Some of the guiding principles from the Content Marketing Quick Start include:
Content marketing is very different than traditional marketing. At its core, it’s all about creating content that helps people answer questions and make decisions. Rather than ‘renting’ space via traditional advertising, you ‘own’ your own real estate online with content.
Stop preaching at your customer about your organization. Offer content to your audience that will help them, not sell them. Customers today really want and need information that speaks to their needs, their pain points and their current challenges. Give them what they’re looking for.
Content marketing often focuses on issues; issues that are controversial or have high emotion around them. Focus on these issues. Write about them. Explain them. Be transparent. Share content honestly with your audience and start to form relationships with them through your content.
Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, mores leads and more business from their websites. Experts from Vertical Measures travel around the country putting on content marketing workshops and on-site training programs.
# # #
For more information, please Contact:
Quinn Whissen, Marketing Manager, Vertical Measures