Vertical Measures: September 2012 News Update


Newsletter Update:
Are you ready for 2013?

The 3rd quarter is nearing its end, and we’re already looking toward the coming year. With a new year comes the need for new strategies. This month we explore all aspects of planning for 2013: content mapping, blog calendars, analyzing the past year’s metrics, & more.

Free Webinar: How to Create a Content Marketing Plan that Works!

Presented by Arnie Kuenn


93% of all buyers use search engines prior to making a purchase. Will you be ready for them in 2013? Consistently creating compelling content that drives a website visitor to act is critical to your business and this webinar will show you how to put together a plan to get it done. Join us to learn about:

  • The rise of content marketing
  • How to put together your strategy
  • How to conduct research for compelling content ideas
  • Types of content you should focus on for your business
  • Putting together the plan
  • Where to find the best content marketing resources

Register Now

A Guide to Developing Your Social Media Engagement Policy

Written by Ann-Marie Jancovich


While you’ve made a concerted effort to show up for your online audience in 2012, you may be missing a key dynamic going into the new year: talking WITH your customers rather than AT them. Having a social media policy in place will take customer engagement to its most important level. By directly communicating with your customers online through a social media policy, showing responsiveness, demonstrating expert knowledge and echoing their feedback, you will continually build value and strengthen their relationship with your brand.

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VIDEO: How Do You Measure Social Media Success With Google Analytics

Presented by David Gould


This an important question for someone who’s looking to move beyond superficial data, like the number of Facebook likes or Twitter followers you have, and get to the metrics that really drive your business. David walks you through key metrics to look at in order to analyze your past year’s efforts and better plan for the future.

Watch Video

Learn Proven Techniques for Social Media and Digital Success

Digital Marketing Strategy Summit – September 17-28, Online


Accelerate your social media and online marketing performance this September at OMI’s new online event, the Digital Marketing Strategy Summit, brought to you by the founders of the Online Marketing Summit.

Attendees will learn proven techniques for driving sales and revenue from leaders and practitioners at companies like Coca Cola, LinkedIn, Salesforce, and IBM.

Topics include social media, email marketing, analytics/conversion, B2B marketing, content, and more.

Save 20% on an All Access Pass with the promo code VERTICAL15.

Register Now

Why a Content Calendar will be Critical in 2013

Written by Josh Bernstein

Creating amazing content is becoming increasingly important to improve the authority and appeal of your website. Creating a content calendar will help you organize your publishing schedule and create a consistent posting structure. As everyone starts their 2013 strategic planning, make sure to create a calendar to streamline and unify all of your content, social media, and promotional efforts.

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Need a Content Strategy?

Request a Quote

Looking to put together an internet marketing strategy for 2013? Need assistance to analyze your success and failures from 2012? We can help!

Our team will work with you to design a comprehensive marketing plan to fit your business objectives and budget for the new year.

Contact US

Industry News Picks:

-9 Steps to Building a Content Marketing Strategy
-Post-Panda Content Strategy
-Adapting the Traditional Editorial Calendar to Meet Today’s Content Demands

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