Newsletter Update:
Are you ready for 2013?

The 3rd quarter is nearing its end, and we’re already looking toward the coming year. With a new year comes the need for new strategies. This month we explore all aspects of planning for 2013: content mapping, blog calendars, analyzing the past year’s metrics, & more.

Free Webinar: How to Create a Content Marketing Plan that Works!

Presented by Arnie Kuenn

93% of all buyers use search engines prior to making a purchase. Will you be ready for them in 2013? Consistently creating compelling content that drives a website visitor to act is critical to your business and this webinar will show you how to put together a plan to get it done. Join us to learn about:

The rise of content marketing
How to put together your strategy
How to conduct research for compelling content ideas
Types of content you should focus on for your business
Putting together the plan
Where to find the best content marketing resources

A Guide to Developing Your Social Media Engagement Policy

Written by Ann-Marie Jancovich

While you’ve made a concerted effort to show up for your online audience in 2012, you may be missing a key dynamic going into the new year: talking WITH your customers rather than AT them. Having a social media policy in place will take customer engagement to its most important level. By directly communicating with your customers online through a social media policy, showing responsiveness, demonstrating expert knowledge and echoing their feedback, you will continually build value and strengthen their relationship with your brand.

VIDEO: How Do You Measure Social Media Success With Google Analytics

Presented by David Gould

This an important question for someone who’s looking to move beyond superficial data, like the number of Facebook likes or Twitter followers you have, and get to the metrics that really drive your business. David walks you through key metrics to look at in order to analyze your past year’s efforts and better plan for the future.

Learn Proven Techniques for Social Media and Digital Success

Digital Marketing Strategy Summit – September 17-28, Online

Accelerate your social media and online marketing performance this September at OMI’s new online event, the Digital Marketing Strategy Summit, brought to you by the founders of the Online Marketing Summit.

Attendees will learn proven techniques for driving sales and revenue from leaders and practitioners at companies like Coca Cola, LinkedIn, Salesforce, and IBM.

Topics include social media, email marketing, analytics/conversion, B2B marketing, content, and more.

Save 20% on an All Access Pass with the promo code VERTICAL15.

Why a Content Calendar will be Critical in 2013

Written by Josh Bernstein

Creating amazing content is becoming increasingly important to improve the authority and appeal of your website. Creating a content calendar will help you organize your publishing schedule and create a consistent posting structure. As everyone starts their 2013 strategic planning, make sure to create a calendar to streamline and unify all of your content, social media, and promotional efforts.