Digital marketing agency, Vertical Measures, releases 10-page guide to help businesses track their revenue from pay-per-click advertising leads to offline sales.
Phoenix, Arizona – April 28, 2016 – Pay-per-click (PPC) advertising has been around for two decades, but for many organizations, it remains a surprisingly under-utilized resource. That’s because PPC campaigns are frequently conducted in marketing silos, segregated from the efforts of the sales team. As a result, PPC leads often go untracked, genuine prospects fall through the cracks, and potential revenue is left on the table.
This is why Vertical Measures, a leading, full-service Internet marketing agency, created How to Track Your Revenue from PPC Leads to Offline Sales, a new downloadable guide created to serve as a blueprint for organizations seeking to fortify their understanding of how their PPC campaigns can result in a positive ROI for their business’ bottom line.
The 10-page guide provides step-by-step instructions, detailing how to accurately connect the dots between online leads, offline sales, revenue, and long-term digital strategy. The guide also:
- Details how to cultivate cross-team collaboration between sales and marketing;
- Recommends straightforward tools to precisely track leads;
- Suggests steps to effectively follow up and convert online traffic;
- Offers simple methodologies to confirm your PPC efforts are generating qualified customers.
The guide also includes a list of 10 vital paid advertising metrics, which identifies important calculations to use in determining the value of ads, including cost per lead, revenue per click, break even points, and other key measurements.
With search ads accounting for nearly $12 billion in revenue each year (according to an Interactive Advertising Bureau report) – it’s imperative that marketing and sales leaders fully understand and leverage the power of of their pay per click program. Whether the organization is new to digital advertising, or has a full staff of sophisticated marketing professionals, either can benefit from downloading a copy of this PPC guide to maximize their online ads.
“The hard truth is many companies simply don’t know how to tie PPC leads to revenue. In fact, they don’t even know where to start. Fortunately, our new guide demonstrates the steps that need to be taken to attribute revenue to paid advertising leads, and how doing so can help businesses better optimize their PPC campaigns to ensure continued growth.” – Chris Bird, President of Vertical Measures