Download Vertical Measures’ Free Guide on Marketing Automation and SEO
June 17, 2015, Phoenix, AZ – More small-to-large businesses are looking to marketing automation as a way to grow their businesses in competitive industries. These platforms can help companies organize their sales contacts, deliver targeted content and service, and measure the results – all from one simple user interface. The adoption rate for marketing automation has grown rapidly in the past couple of years, with nearly 60% of B2B Fortune 500 companies, and 68% of top-performing small businesses now using marketing automation tools.
With more than 2,000 marketing automation products that can help businesses personalize, contextualize, and optimize their content, businesses must know that these tools, while powerful, can possibly hurt or hinder their website’s SEO success. That’s the focus of the new downloadable SEO for Marketing Automation Guide from Vertical Measures, the Phoenix, AZ-based digital marketing agency.
The free guide offers readers inside tips on how to assess a wide range of platforms for six inherent optimization challenges, including:
- Page Speed
- Content Delivery Networks
- International Targeting
- URL Redirects
- <head> control
- Exporting Websites
Companies looking to implement a marketing automation system should be aware of certain pitfalls around setting up microsites or stand-alone websites, remarked Guide author Christina Hecht, Vertical Measures’ SEO strategist. “Because the search engines’ algorithms are beyond our control, it’s imperative that you have as much command over your website, server, and content as possible to effectively optimize your website,” she said. If you can’t control major ranking factors like page speed or redirects, your marketing automation website won’t be as powerful as it’s designed to be.”
The good news, Hecht says, is that some marketing automation systems have built-in ways to solve most, if not all, the SEO uncertainties that may arise when using automation systems.
The free guide, titled 6 Ways Marketing Automation Can Hurt SEO, offers readers insights into managing their best SEO efforts within their marketing platforms. Download this free guide to learn more about setting up “noindex” meta tags, how to clean up and audit URL redirects, how to pick the best platform for your business, and how to avoid unintentional duplicate content.
About Vertical Measures
Vertical Measures is a full-service internet marketing agency dedicated to helping clients drive profitable growth through content marketing. Based on the principles outlined in Vertical Measures’ proven 8 Step Process, VM produces integrated digital strategies, content pieces, and targeted SEO & PPC campaigns for organizations large and small. As an industry leader, VM publishes in outlets like CMI & Phoenix Business Journal, teaches educational content marketing workshops and seminars, and brings customized onsite training directly to internal teams. More information at http://www.verticalmeasures.com/.
For more information, please visit:
Quinn Whissen, Marketing Manager, Vertical Measures