Exclusive Content Marketing Workshop in Phoenix, AZ with Upcoming Author Arnie Kuenn April 7

With professional curriculum and a hands-on style format, students will learn to create, implement and sustain a successful content marketing program for their organization.

PHOENIX, Ariz. (Feb. 15, 2011) – Arnie Kuenn, soon-to-be published author and President of Vertical Measures, an internet marketing company, will conduct a one-day, in-person content marketing workshop on April 7, 2011 in Phoenix, AZ.

The workshop is like no other event currently available in the online marketing industry. With professional curriculum and a hands-on style format, Kuenn will guide students through eight steps of content marketing: developing a strategy, conducting market and keyword research, development, optimization, promotion, distribution, link building and success measurement.

“Someone can attend conference after conference and be told a dozen times that they must have a content marketing plan, but never understand how to accomplish that,” said Kuenn. “In this workshop, students will learn to create, implement and sustain a successful content marketing program for their organization.”

The workshop will take place on April 7, 2011, from 8 a.m. to 5 p.m. Each student will receive a workbook filled with exercises, resources and free tools! Following completion of the course, each student will be given a free copy of Arnie Kuenn’s upcoming book, free copies of five how-to guides including; Facebook, Twitter, blogging, keyword research and local search marketing, plus several concrete ideas for content for his/her businesses.

“Content marketing is the new marketing,” said Kuenn. “To compete in this environment, businesses must have a comprehensive content marketing plan. We would like to make this workshop available to business owners and marketers around the world by eventually hosting in a virtual setting,” said Kuenn.

Register early and receive 40% off! Visit www.verticalmeasures.com/content-marketing-workshop for more details.

About the Instructor

Arnie Kuenn is the President of Vertical Measures, an internet marketing company based in Phoenix, AZ, helping organizations grow their online businesses. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years and is a frequent speaker at conferences such as PubCon, SMX Advanced, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Online Marketing Institute. For more information, call 602-314-3469 or email press@verticalmeasures.com.

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