Affordability and cost effectiveness have caused an increase in the demand for online marketing, despite the down economy.
Phoenix, AZ May 4, 2009 — Many industries nationwide are reporting drops in business, yet the demand for website marketing services is booming, according to Arizona online marketing company Vertical Measures. The firm has noticed record growth in recent months, despite international concerns about a recession.
“Common sense tells us that businesses will cut spending in all departments during a down economy, but that’s actually not quite true,” said Arnie Kuenn, president of Vertical Measures. “The surge in online marketing shows how many companies are determined to maintain their competitive edge, rather than giving up and playing dead.”
Vertical Measures offers website marketing services that include search engine optimization (SEO), generating links back to the website from other sources, and helping the site to achieve higher search engine rankings. The company also offers social media marketing services, which use written and video content to promote a company. These services are more focused, more effective, yet less expensive than traditional marketing services, which almost certainly contributes to the increasing demand.
“An economic downturn is a great time for companies to regroup and really focus on getting the word out there about their products or services,” Kuenn said. “Internet marketing is extremely affordable, making it the logical choice when every dollar needs to count.” Social media marketing in particular is very affordable, essentially letting companies save money by spending more time on marketing. Social media marketing builds interest and trust in a product by encouraging an ongoing virtual conversation about a company and their products or services, which reassures potential customers and moves the company or product to the forefront of their mind.
Online marketing has other advantages, too. For one thing, it is easier to see and measure results than with other forms of marketing. Website statistics and other measurements allow you to see what works and what doesn’t, which in turn enables you to save money by fine-tuning your marketing campaigns. For these reasons, Kuenn anticipates that the demand for Internet marketing will continue to grow. “The smart companies realize that in this economy, the rule is if you snooze, you lose. Companies can’t afford to not market at all, so they will naturally turn to a marketing approach that is more affordable and more cost effective.”
About Vertical Measures
Vertical Measures specializes in strategic internet marketing services, including link building services and search engine marketing services, for businesses of varying sizes. Vertical Measures provides marketing expertise to businesses, universities and ecommerce websites world-wide. For more information, please visit www.verticalmeasures.com or call 888-476-1881.