Vertical Measures Introduces Content Coaching, a Service that Combines Strategic Content Marketing Training with Tactical Guidance
PHOENIX, ARIZONA – NOVEMBER 19, 2015
Vertical Measures, a leader in content marketing and SEO for more than a decade, is excited to announce the launch of Content Coaching – a new service created to help organizations find sustainable success in their content initiatives.
Most companies recognize the need for valuable, customer-focused content in today’s digital marketplace. However, Forrester reports that 87% of marketers admit they “struggle” to produce engaging content and only 30% of marketers believe their organization’s content is effective, according to the Content Marketing Institute.
For an organization to truly achieve content marketing success, it must commit resources, unlock subject matter expertise, and consistently publish content. A business can accomplish this by hiring a digital agency like Vertical Measures, or it can take a collaborative, hands-on approach and work with a Content Coach. Either way, Vertical Measures is working toward one simple goal: make content marketing truly work for any business that commits to it.
“Think of a Content Coach as a guide, mentor — even a personal trainer,” says Drew Eastmead, Director of Content Marketing Education, and leader developing the Content Coaching program at Vertical Measures. “The Coach designs a customized, week-by-week plan for your business to keep you and your team accountable. Like people beginning a new exercise regimen, those new to content marketing usually start out strong, but then they plateau. An effective Content Coach will keep your organization’s content efforts focused on delivering genuine, measurable results.”
A Content Coach will also partner with companies to:
- Introduce strategies to create a culture of content.
- Make ongoing, customized recommendations for all aspects of the content marketing program.
- Help in the development, promotion and distribution of customer-focused content.
- Educate the content team on digital marketing trends and content marketing best practices.
- Collaborate and create hundreds of relevant content ideas based on search intent.
- Ensure the company can effectively manage its own content efforts going forward.
The Vertical Measures team is keenly aware of many content roadblocks that commonly arise, including shifting priorities, resource issues, and low web traffic due to shortsighted SEO planning or lack of consistency in content publication. To help overcome these obstacles, dedicated Content Coaches will conduct ongoing training meetings, in-person workshops, and facilitate on-demand webinars featuring subject-matter experts.
Chris Bird, President of Vertical Measures, shared his thoughts on the new program: “Content Coaching was born out of experiences with our own clients and our internal drive to figure out how we could help them be even more successful with their content. We will extend this service to both current and future customers to ensure content marketing can not only become an important strategy to drive new business, but THE strategy that will transform their business.”