Phoenix, AZ – October 15, 2014: Smart marketers looking for a step up with their content marketing now have a new guidebook to help with their content promotion efforts.
The Beginner’s Guide to Content Promotion is a step-by-step guide from content marketing agency Vertical Measures. It helps both those new to content marketing and more advanced marketers who are already producing great content, but aren’t gaining any traction. The free guide is available for download on Vertical Measures’ website.
Couched within the proven Vertical Measures 8 Step Process, content promotion is a vital, if not absolutely mandatory step in a content piece’s life cycle. The Beginner’s Guide to Content Promotion was created to address a negative trap that many brands and marketers fall into: forgetting to put the “marketing” in content marketing. This guide walks readers through exactly how to create effective and integrated content promotion strategies across multiple platforms like the Google Display Network, Facebook Ads, and more. It goes into detail on what content marketing is, what it is not, how to create great content from the get-go, and what platforms are most effective for promotion.
“Too many businesses and marketers click ‘Publish’ and then wait for their content to be found,” said Zach Etten, Vertical Measures Director of Digital Advertising and lead producer behind the guide. “There are many ways to fail at content marketing, and one of the most common ways is starting and ending with content creation.”
The numbers bear out Etten’s observations. Only 37% of B2C marketers and 38% of B2B marketers believe they are “effective” or “very effective” at content marketing, according to the new 2015 Content Marketing Benchmark report.
“Content promotion can be one of the most powerful ways to reach new customers,” added Etten. “We created this guide specifically to provide a breakdown for businesses to get the most out of their content – for better ROI, overall increased traffic, leads, and ultimately, more business.”
About Vertical Measures
Vertical Measures is a full-service search, social and content marketing company dedicated to helping clients gain more traffic, more leads, and more business. Vertical Measures produces integrated digital strategies, dynamic content pieces, and targeted SEO & PPC campaigns for a wide range of industries nationwide, based on the principles outlined in Vertical Measures’ 8 Step Process. With an emphasis on content marketing, Vertical Measures puts on educational workshops and seminars, and brings customized onsite training directly to teams. VM is a leader within the content marketing industry, publishing on outlets like CMI, Phoenix Business Journal, Marketing Land, Search Engine Journal, and more.