Senior SEO Strategist
Nearly twenty years ago, Seth Nickerson was sitting in a TV station newsroom in Portland, Oregon when his career in SEO began with a simple question: “How did we get this traffic to the website and how can we get more of it?”
At the time, organic search was something few people understood, and even fewer people were trying to harness. It was the Wild West: there were no best practices and Google didn’t have many, if any, guidelines. There were just a lot of people trying a lot of different things to get more people to the content they were producing at the time.
He knew that SEO was something worth pursuing because winning at organic search can be a game changing experience for any business.
Fast forward to today; Seth is still a consummate student of search. There is now a widely accepted set of SEO Best Practices that serve as the cornerstone the SEO strategies he develops for clients. He firmly believes that thoughtful experimentation is key to any SEO effort, and those efforts pay off with growth in organic site traffic, conversions, and sales.
Originally from Pocatello, Idaho, Seth has been a resident of Arizona since 2006 where he lives with his wife and two children (son and daughter) in Scottsdale. When not working he can be found riding his bike, cooking, or having an epic adventure with his kids!