Patty joined Vertical Measures in 2008 after being a client of the company for over four years while serving as marketing director at several higher education institutions. Ms. Hughes has held sales and marketing positions for more than 20 years, more recently focusing on the ever-changing world of SEO, and earned her M.A.Ed. with an emphasis in Marketing in 2000. She is responsible for managing the all sales-related activities at Vertical Measures, from generating new business to working with existing clients on their internet marketing efforts.
Patty and the account management team work with clients to fully understand their needs and how Vertical Measures can be their long-term internet marketing partner. Her strong background in marketing allows her to have a greater understanding of how SEO and digital marketing integrate with clients’ overall marketing efforts, and works to come up with more holistic approaches to their online marketing needs. As an active member in both the Phoenix chapter of the American Marketing Association and AZIMA, Ms. Hughes continues to expand her knowledge of SEO and Internet marketing in order to better serve Vertical Measures clients.