As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our outstanding team to train peers on SEO fundamentals, examine keyword research, develop manual link building campaigns, execute preventative backlink analysis, conduct competitive analysis and work to fix Google penalties.
The SEO team provides the technical insight required to compete today online in search. Our team of experts have years of experience in house and agency side troubleshooting SEO issues, developing SEO strategies and executing recommended changes based on prioritization. Kaila’s role is to oversee day-to-day activities, improve process, maintain deadlines and train.
The Internet Marketing Strategist team provides our link building services, integral to every campaign at Vertical Measures. Using years of link building skills, Kaila’s team works to earn links not build links. As the industry changes it’s important to have a strong team of capable link builders who understand the changing landscape, and our team is one of the best.
In addition to her client work Kaila has been a contributor on Search Engine Watch, her articles featured on ClickZ and Mashable, a speaker at industry conferences including SMX West, Pubcon Austin, SMX Advanced and local events such as American Marketing Association Phoenix, Local First Arizona and the Insurance & Financial Communicators Association.