As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.
The Account Management team develops campaigns for clients gearing a variety of efforts toward the overall goal of increasing search engine rankings, brand recognition, traffic, and conversions. Our proven strategies utilize a mixture of search, social and content marketing to help clients achieve measurable results.
In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.