Director Amplified Content
Erik Solan, Director Amplified Content, leads the paid media & content amplification teams with an integrated approach across all services. This includes identifying and applying best practices as well as strategic planning across Paid Search, Display, Paid & Organic Social, Digital PR, and Lead Nurturing efforts. Additionally, he works on the frontlines auditing and prospecting to assist in crafting holistic digital marketing solutions dependent on each client’s business priorities.
Erik brings 8 years of experience in the field with specializations in landing page strategy, PPC strategy, cross-channel attribution, and bid strategy automation. Erik has worked personally to improve ROI performance on clients such as Pep Boys, Wyndham Vacation Rentals, and Panasonic Healthcare and showcases vertical experience in Automotive, Healthcare, Restaurant, Fitness, Travel & Hospitality, Finance, Law, and Consumer Packaged Goods.
When not attached to his laptop, Erik can be found enjoying life with the fam – camping, smoking meat & tipping ales, and contemplating when it was exactly LEGO sets became so ridiculously expensive. Also Tom Waits is his spirit animal.