Nearly a decade ago, Christina had no idea her future would involve a Panda, Penguin and a Hummingbird. But nine years later, she has spent every day feeding this algorithmic zoo and simultaneously engaging human visitors with thoughtfully optimized digital content. Now Christina brings her expertise to Vertical Measures as the SEO Strategist. Christina enjoys working on clients’ projects long-term, helping them set and reach goals, and getting to understand their business’s narrative as seen through an SEO lens, and producing measurable results. Christina has spent her career cross-training in several areas of digital marketing and is passionate about educating clients on the technical workings and gratifying results of organic SEO. Originally from northern Utah, Christina has been a Valley resident since 1998 and now lives with her husband and daughter in north Phoenix. She volunteers with the Girl Scouts and the Children’s Museum Alliance, and is an NPR fanatic who loves puzzles, games, music and food.