The Vertical Measures Team

Arnie Kuenn
President

Arnie Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. In the 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states. His commitment to quality earned him a several local and national awards.

In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm’s clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn has served on the board of directors for the Arizona Internet & Software Association, was a member of the Microsoft Advisory Committee, was honored as a nominee for the Phoenix Chamber of Commerce Small Business Owner of the Year award, and served on the 2008 Arizona Super Bowl Marketing Committee.  More recently, Arnie is the founder and president of the Arizona Interactive Marketing Association and a guest speaker at SMX Advanced.

Arnie is responsible for the day to day operations of Vertical Measures as well as all business development.

Andi Kuenn
V.P. of Operations

As the Vice President of Operations for Vertical Measures, Andi oversees the day to day operations of Vertical Measures including all accounting, payroll, HR and purchasing duties for the company.

Also working closely with team members, Andi assists with the review of all client projects and many of the custom projects that arise during a client’s campaign. Vertical Measures must also practice what it preaches and Andi assists in the internet marketing projects that Vertical Measures does on its own behalf.

Clients should feel free to contact Andi regarding any billing questions as she processes the client invoices each month. Her expertise in both internet marketing and finance has contributed significantly to the growth and success of Vertical Measures over the years

Patty Adams
Director of Sales and Marketing

Patty joined Vertical Measures in July 2008 after being a client of the company for over 4 years in previous sales and marketing positions she held.

Ms. Adams is responsible for overseeing all sales and marketing-related activities, from generating new business for the company to working with existing clients on their internet marketing efforts.

In addition to focusing on new and existing client sales, Patty is responsible for generating a series of monthly newsletters that go out to clients, prospects and our team of writers; each one designed to share pertinent industry-related information as well as updating everyone on the growth and successes of Vertical Measures. She also handles all other marketing-related activities for the organization.

Chris von Nieda
Director of Search Marketing

As the Director of Search Marketing Chris is responsible for evaluating client websites for various SEO & SEM criteria, advising clients on keywords, site architecture, current on-site SEO best practices and staying current on the latest SEO and SEM trends. In addition to helping our clients rank higher in the search engines Chris also oversee’s all technology and communication assets for Vertical Measures

Chris is a seasoned web developer and has been building and hosting web sites for years as a freelancer. He was responsible for heading up the design and development of CID, the proprietary web based project management system Vertical Measures uses daily and the newly redesigned Vertical Measures website & Blog integration.

Eli Shapiro
Link Manager

Eli views the internet as a true world community and attempts to be a useful and respectful contributor wherever the search engines take him.

Using his unique combination of technical and communications skills, he is responsible for much of the blog commenting and custom linking at Vertical Measures. He has a keen eye for quality and details, and always does his best to get links on the most valuable pages possible. In addition, he’s full of creative ideas for copywriting/editing, graphics, and even the occasional blog post.

Keeping up with the latest computer hardware and software has always been part of Eli’s life because he has been using PCs since his youngest school days, with a real interest in the internet burgeoning during the beginning era of online game play. These days, keeping abreast of the latest web trends and techniques takes up most of his research time, as the Internet is a constantly evolving landscape and requires regular, dedicated attention.

Kaila Strong
Social Media Architect

Kaila Strong, Social Media Specialist at Vertical Measures, oversees all social media and local search marketing efforts for clients as well as press releases. In addition she is one of the primary liaisons our clients have through out their relationship with Vertical Measures.

Kaila also assists in content coordination including proofreading, editing, and content writing and she is the primary blog contributor on our corporate blog. She is well-versed in all aspects of social media and local search, and continues to expand her professional knowledge to better serve Vertical Measures clients.

Liz Gessaman
Project Manager

As project manager Liz is responsible for overseeing all client-related activities and coordinating all writing efforts with our team of writers and staff.

In additon she manages many of the other 3rd party relationships responsible for providing Vertical Measures services and she helps make sure all content is unique, high quality and posted online in a timely manner ensuring our clients maximum results.

She has a developing passion for Internet Marketing and is very excited to be a part of the Internet industry!

Elise Redlin-Cook
Marketing Coordinator

With great attention to detail, Elise is responsible for assisting with the many facets of Vertical Measures’ sales and marketing efforts, including tracking business development opportunities and activities in the customer relationship management database, creating and managing community outreach efforts such as the administration of the Arizona Interactive Marketing Association, as well as seeking out additional promotional opportunities.

She assists with proposal and report preparation and coordinates all sales communications, including generation and distribution of several monthly newsletters. Additionally, she is responsible for new account set up, keyword research and continued website marketing strategy for the ever expanding Vertical Measures client base.

Michael Schwartz
Internet Marketing Coordinator

Fresh from the journalism industry, Michael’s main responsibilities involve handling much of the editing and posting of clients’ articles and blog posts, as well as adding links where appropriate. He is responsible for ensuring that all content stays on topic and meets the company’s high standards of originality and quality. Social bookmarking and a bit of blog commenting also fall under his sphere of influence.

Michael’s background as a reporter, accomplished blogger and editor makes him the perfect fit for this important role. Michael has the vision to realize the future is on the Internet and he is well positioned to pursure a career starting here at Vertical measures writing and editing for the Web.

Ralph Miller
Link Building Coordinator

Ralph has the challenging job of obtaining high quality custom links for our clients. He uses his background in business and marketing to create mutually rewarding relationships between our clients’ websites and other high value, high relevancy Internet properties. He considers what he does "art" by creating content that is both human and search engine friendly and he sculpts links that get our clients the results they need.

To keep up with the most recent Internet marketing information, Ralph engages in a process of continual improvement and subscribes to many respected Internet marketing feeds and blogs. In his free time, Ralph spends time with his wife and two boys, practices Yoga and meditation and is a frequent speaker at conferences for wheelchair Yoga