The Vertical Measures Team

Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and president of the Arizona Interactive Marketing Association (AZIMA). Arnie has presented at SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, EduRG, ASU Cronkite School of Journalism and many online webinars.

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Andi Kuenn

V.P. of Operations

As the Vice President of Operations for Vertical Measures, Andi oversees the day to day operations of Vertical Measures including all accounting, payroll, HR and purchasing duties for the company.

Also working closely with team members, Andi assists with the review of all client projects and many of the custom projects that arise during a client’s campaign. Vertical Measures must also practice what it preaches and Andi assists in the internet marketing projects that Vertical Measures does on its own behalf.

Clients should feel free to contact Andi regarding any billing questions as she processes the client invoices each month. Her expertise in both internet marketing and finance has contributed significantly to the growth and success of Vertical Measures over the years

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Patty Adams

Director of Sales and Marketing

Patty joined Vertical Measures in July 2008 after being a client of the company for over 4 years in previous sales and marketing positions she held.

Ms. Adams is responsible for overseeing all sales and marketing-related activities, from generating new business for the company to working with existing clients on their internet marketing efforts.

In addition to focusing on new and existing client sales, Patty is responsible for generating a series of monthly newsletters that go out to clients, prospects and our team of writers; each one designed to share pertinent industry-related information as well as updating everyone on the growth and successes of Vertical Measures. She also handles all other marketing-related activities for the organization.

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Liz Gessaman

Director of Client Services

As Director of Client Services, Liz is responsible for overseeing all of client-related activities that take place here at Vertical Measures including the coordination of the writing, internet marketing, public relations, creative and social media staff. She is responsible for hiring, training and managing these teams, ensuring that customers are retained, and satisfied while ensuring that all content is unique, of the highest quality and posted online in a timely manner, thereby achieving our client’s maximum results.

Additionally, she manages a number of 3^rd party relationships and affiliations that the organization has developed. She has a passion for Internet Marketing and is thrilled to be a part of the dynamic Internet industry! When Liz is not in the office she is enjoying the outdoors by trail running, hiking, backpacking or biking.

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Kaila Strong

Social Media Architect

As  Social Media Architect at Vertical Measures, oversees all targeted social media efforts for clients. In addition she is one of the primary liaisons our clients have throughout their relationship with Vertical Measures.

Kaila also develops Internet Marketing campaigns for clients, gearing a variety of efforts toward the overall goal of increasing search engine rankings, brand recognition, traffic, and conversions. She is most skilled in utilizing a mixture of content marketing and social media marketing to help the Vertical Measures clients.

In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has guest blogged on Wordstream’s Blog, Bruce Clay, Stay On Search,  The Social Robot, and many others. She also loves to present webinars on topics related to Internet Marketing for Vertical Measures.

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Elise Redlin-Cook

Content Strategist

As the Content Strategist she works closely with our link building and search engine optimization experts to design the most effective onsite and offsite content strategies, for both our clients as well as for ourselves.  She combines her expertise in multiple marketing disciplines such as traditional public relations, online reputation management, social media marketing, content creation and content distribution to ensure that search engines and customers can easily find and connect with our products and services.

Online, and in person she capitalizes on her natural gift for gab and passion for building strong, lasting relationships. When she isn’t in the office you’ll likely find her at one of the many local networking and educational events that she supports through advising, volunteering, and promoting. If not, you’ll find her behind a camera’s lens as she is a budding photographer or with her husband, chasing her busy toddler around their historic home.

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Michael Schwartz

Internet Marketing Specialist

Michael brings the background of an accomplished reporter, blogger and editor to his link building position at Vertical Measures. Michael scours the web for relevant sites to acquire a link from via manually contacting webmasters, commenting and submitting to directories. He’s also an integral part of the link-worthy content team, building compelling content that naturally attracts links.

In addition, Michael teaches the VM link building training course that gives clients and interns the tools to build links for themselves. Michael has previously managed the article marketing process at Vertical Measures, editing and posting client articles.

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Sarah Moraes

Internet Marketing Specialist

At Vertical Measures, Sarah is a member of the promotions team and assists in coordinating various sales and marketing promotions including speaking opportunities, events, the Vertical Measures newsletter, and webinars. In addition, she heads up the local search marketing efforts, social media content publishing, as well at the press release marketing for Vertical Measures clients.
Sarah came to Vertical Measures with a background in public relations and marketing. She completed her degree in International Business and Mass Communications at Arizona State University in May 2008 and following graduation, quickly jumpstarted her career. While achieving her degree, Sarah interned at a political consulting firm in Scottsdale and also served as president of the Advertising Club at ASU.

In her free time, Sarah loves snowboarding during the winter and golfing, hiking, and running during the warmer months. She has a profound love for animals. Through volunteering at the Arizona Humane Society, she fell in love with Koko, an eight week old German Shepherd who is now just over two years old.

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Ardala Evans

Project Manager

As a Project Manager, Ardala supervisors the monthly work flow for clients. This includes organizing the tasks, assigning the work, monitoring the progress, reviewing the completed work and generating client reports at the end of the month. Her tasks also include performing onsite reviews of client’s websites, working with clients on keywords and providing information to clients on SEO questions or concerns. Ardala is committed to making sure that clients are represented on the web with superior material. In addition to working with clients, Ardala also oversees the Vertical Measures internship program.

Ardala graduated from Arizona State University and is a firm believer that you should never stop learning. She is enjoying the experience of gaining more and more knowledge of the many facets of Internet marketing and SEO strategies. In her free time Ardala likes to read culinary travel adventures, hooping and spending time with her dog.

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James Constable

Link Strategy Specialist

James Constable is one of our Campaign Managers, and is always looking for new, innovative ways to build quality links for our clients that they couldn’t get anywhere else! He likes to look at a campaign from a strategic point of view to ensure that our clients are not only improving in their SERP rankings, but that their keywords are in their best interests to send qualified traffic and drive sales.

James is also our UK contingent, where he joins us from with a background and degree in International Business and it is this interest, along with his enthusiasm for the Internet, which drives him to get the best overall results for the campaigns he manages. He is also qualified in Google Analytics in order to get the most understanding out of website’s traffic and further improve a site’s performance and conversions.

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David Gould

Information Technology Administrator

David oversees the technology needs of Vertical Measures. He is responsible for maintaining internal systems, including the information systems, communication networks and software.

He comes to Vertical Measures with over a decade of experience in online development. With his strong background as a programmer, David provides key application and web development services for the company.

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Kristi Hines

Internet Marketing Specialist

As an Internet Marketing Specialist, Kristi maintains link building campaigns for Vertical Measures. She believes in quality over quantity – if every link counts a vote toward a website, each vote should come from the best sources possible, insuring their relevance and value. She also assists in creating social media strategies to help companies enter into the new world of social marketing.

Kristi comes to us with a background in managing link building and social media for clients in a variety of industries. As a web designer, she has built several sites using the WordPress platform customized for blogging, content management, and directories. She also managers her own blog, Kikolani, which focuses on social media strategies and blogging tips for successful bloggers and regularly guest posts for Search Engine Watch, Search Engine Journal, Stay on Search,and Social Media Examiner.   Her personal hobbies include tennis, ballroom dancing, and photography.

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Scott Wells

Business Development

Being responsible for Business Development, Scott is assisting clients increase their search ranking through Content Strategy, Social Media Strategy and Custom Link Building Campaigns. Combining his knowledge of Internet Marketing with his extensive sales and marketing background, Scott is able to help guide clients through the ever changing and volatile internet marketing world.

After graduating from the University of Notre Dame with a degree in Marketing, Scott has been passionate about the Internet Marketing world and has worked with entrepreneurs to larger companies with their Internet Marketing efforts. Scott is dedicated to learning and staying on the cutting edge of new innovative marketing techniques to keep our clients a few steps ahead of their competition.

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Jason Hendricks

SEO & Link Acquisition Specialist

As the SEO and Link Acquisition Specialist, Jason collaborates with the Vertical Measures team and clients to form comprehensive interactive marketing strategies.

Jason is a Systems Administrator, Software Tester, and Web Developer turned Internet Marketer, therefore bringing a wealth of technical SEO knowledge to the Vertical Measures team. Jason got his start in search engine optimization with his first company, Tidal Wave Media, and achieved top rankings for his clients and his own websites since 2001 before joining Vertical Measures.

In addition, in 2003, Jason and two business partners founded ProAction Media and catapulted the company into a profitable e-commerce site. Together they reached annual revenues totaling over $6 million before selling the business in late 2006. Since then, Jason has utilized his knowledge of all things internet marketing to assist clients with their online business objectives.

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Abby Gilmore

Internet Marketing Specialist

As an Internet Marketing Specialist with a background in journalism and public relations, Abby does a little bit of everything.  As a member of the link-building team she searches the web for the best places for clients to get a link by looking for manual link building opportunities, commenting and suggesting sites to directories.  In addition to link building, she works with the promotions team with content promotion and social media marketing.  Abby also works with the social media department managing clients’ social media profiles.

As a new graduate, Abby attends as many networking events as she can fit in her schedule to meet and mingle with others in the internet marketing industry. She is an avid “tweeter” and has built many relationships through social media. She is also a freelance writer for local publications. In her free time she likes to volunteer at the Arizona Animal Welfare League and as a Massachusetts native, cheer on her Boston sports teams.

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