Landing Page Optimization Improves Lead Flow, Results in 867% Volume Increase for B2C Company
A midsize B2C company came to Vertical Measures looking to increase service lead volume and decrease overall cost per lead resulting from paid search marketing efforts.
- Analyzed client’s current landing page strategy for optimization opportunities
- Implemented revised landing page layout including testing of improved call-to-action elements
- Introduced product imagery & demonstrations to landing page layout
- Improved call-to-action visibility
- Initiated A/B testing of new layout against original landing page setup
- 867% increase in lead volume
- 712% increase in conversion rate
- 90% decrease in cost per lead
Why It Worked
- Client bought into new landing page layout based on existing case studies and education
- Monthly reporting updates demonstrated performance improvements
- Continued A/B testing of all landing page elements led to ideal performance layout
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