Landing Page Optimization Improves Lead Flow, Results in 867% Volume Increase for B2C Company

A midsize B2C company came to Vertical Measures looking to increase service lead volume and decrease overall cost per lead resulting from paid search marketing efforts.


Our Strategy

  • Analyzed client’s current landing page strategy for optimization opportunities
  • Implemented revised landing page layout including testing of improved call-to-action elements
  • Introduced product imagery & demonstrations to landing page layout
  • Improved call-to-action visibility
  • Initiated A/B testing of new layout against original landing page setup


  • 867% increase in lead volume
  • 712% increase in conversion rate
  • 90% decrease in cost per lead

Why It Worked

  • Client bought into new landing page layout based on existing case studies and education
  • Monthly reporting updates demonstrated performance improvements
  • Continued A/B testing of all landing page elements led to ideal performance layout

Want to learn how we can help your organization achieve similar results?