Healthcare Provider’s Organic Blog Search Traffic Grows 183.4% in 12 Months

A leading eye care practice in Arizona came to Vertical Measures looking to grow their organic traffic and online appointment requests.

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Our SEO Strategy

Our onsite search engine optimization audit revealed significant opportunities to improve the client’s site structure and performance:

  • Resized images to increase page-load speed
  • Updated meta description tags to maximize click-through rate from search engine results pages
  • Adjusted site hierarchy and blog taxonomy so search engines crawl the site more effectively
  • Re-optimized web pages that were showing up on pages 2 and 3 of search results to increase Page 1 opportunities
  • Implemented structured data so search engines understand client’s content better
  • Optimized local search listings on Google, Yext, YP, and Yelp
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Our Content Strategy

Vertical Measures used a hub-and-spoke tactic to generate leads for potential LASIK patients.

  • Hub: Gated downloadable e-books (free in exchange for providing an email address)
  • Spokes: Combination of blog posts, email marketing, social media posts, paid online advertising and interactive content to direct traffic to e-books
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Results

  • 228% increase in marketing-qualified leads
  • 54% increase in website traffic
  • 48% increase in organic traffic
  • 38% improvement in bounce rates from social media traffic
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Why It Worked

  • They had executive buy-in
  • They established a “culture of content
  • They used measurement to test, learn, and iterate on their content marketing strategy

Want to learn how we can help your organization achieve similar results?