Healthcare Provider’s Organic Blog Search Traffic Grows 183.4% in 12 Months

A leading eye care practice in Arizona came to Vertical Measures looking to grow their organic traffic and online appointment requests.


Our SEO Strategy

Our onsite search engine optimization audit revealed significant opportunities to improve the client’s site structure and performance:

  • Resized images to increase page-load speed
  • Updated meta description tags to maximize click-through rate from search engine results pages
  • Adjusted site hierarchy and blog taxonomy so search engines crawl the site more effectively
  • Re-optimized web pages that were showing up on pages 2 and 3 of search results to increase Page 1 opportunities
  • Implemented structured data so search engines understand client’s content better
  • Optimized local search listings on Google, Yext, YP, and Yelp

Our Content Strategy

Vertical Measures used a hub-and-spoke tactic to generate leads for potential LASIK patients.

  • Hub: Gated downloadable e-books (free in exchange for providing an email address)
  • Spokes: Combination of blog posts, email marketing, social media posts, paid online advertising and interactive content to direct traffic to e-books


  • 228% increase in marketing-qualified leads
  • 54% increase in website traffic
  • 48% increase in organic traffic
  • 38% improvement in bounce rates from social media traffic

Why It Worked

  • They had executive buy-in
  • They established a “culture of content
  • They used measurement to test, learn, and iterate on their content marketing strategy

Want to learn how we can help your organization achieve similar results?