B2C Company Increases Lead Volume 190% Using Paid Social Marketing
An entry-level B2C company reached out to Vertical Measures looking for avenues to increase awareness and lead volume through paid media marketing opportunities.
- We analyzed amplification and optimization opportunities for client’s current content and identified a specific audience based on demographics, affinities, and other targeting parameters.
- We created targeted Facebook marketing campaign to that audience, to promote ebook content
- 190% increase in lead volume
- 78% decrease in cost per lead
Why It Worked
- We used existing content that had lackluster performance on another channel and put it in front of a targeted social media audience
- We implemented, measured, and iterated based on our findings. We looked at reports and trends and used that information to inform our ongoing strategy
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