B2C Company Increases Lead Volume 190% Using Paid Social Marketing

An entry-level B2C company reached out to Vertical Measures looking for avenues to increase awareness and lead volume through paid media marketing opportunities.


Our Strategy

  • We analyzed amplification and optimization opportunities for client’s current content and identified a specific audience based on demographics, affinities, and other targeting parameters.
  • We created targeted Facebook marketing campaign to that audience, to promote ebook content


  • 190% increase in lead volume
  • 78% decrease in cost per lead

Why It Worked

  • We used existing content that had lackluster performance on another channel and put it in front of a targeted social media audience
  • We implemented, measured, and iterated based on our findings. We looked at reports and trends and used that information to inform our ongoing strategy

Want to learn how we can help your organization achieve similar results?