B2C Company Reduces Cost Per Lead 57%, Increases Lead Volume 79%
A midsize B2C company came to Vertical Measures looking to reduce their cost per click and cost per lead, and increase overall sales through paid and organic channels.
- Analyzed client’s current Adwords keyword level bidding strategy
- Recommended and implemented revised bidding strategy to optimize keyword positions
- Reduced target cost per lead month over month and in line with trending data
- Revealed the ideal position for converting keywords in terms of bid, position, and conversion rate
- 57% reduction in cost per lead
- 79% increase in lead volume
- 41% decrease in cost per click
- 27% increase in conversion rate
Why It Worked
- The client bought into a new bidding strategy based on our educational approach and forecasts
- We used monthly reporting updates to demonstrate performance trends and plan changes to strategies
- Our bidding strategy modifications capitalized on trending performance metrics
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