We are seeking a talented marketing mind to focus on lead nurturing and converting sales leads into influential customers. You will be responsible for understanding what activities increase customer generation from an existing client database and using inbound marketing tactics such as email and social media to add value through content, resources, and other calls-to-action. Your goal is to generate interested, qualified leads and turn them into successful customers.
We are a full-service digital marketing agency based in sunny Phoenix, Arizona. Our purpose and passion is to help our clients drive profitable growth through content marketing, search engine optimization, and paid media advertising.
- Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company.
- Create the strategy for nurturing our leads through a mix of helpful content and other calls-to-action.
- Find new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and event marketing.
- Create and implement new projects and creative ideas that help improve customer conversion rates.
- Implement lead nurture strategies including authoring of social and email copy.
- BA/BS or equivalent working experience
- Expert in HubSpot marketing automation, segmentation and workflow management.
- Past experience with the full HubSpot marketing suite and management of cross-channel campaigns
- Client facing and or agency experience a plus.
- Excellent speaking knowledge of digital marketing tactics, not just email.
- Excellent writer and communicator with the ability to align that communication with the larger company tone.
- Light graphic design experience a plus.
- Experience in Marketo, Autopilot HQ, Mailchimp, Constant Contact all a plus.
If this is you:
You will work at our Northeast Phoenix location (Tatum & Shea). Please email your cover letter, resume, etc. to careers [at] verticalmeasures [dot] com. No phone calls.