April, 2014 by Vertical Measures

30 Apr 2014

The Why and How of Repurposing Your Content [VIDEO]

Erin PritchardApril 30, 2014No commentsContent Marketing Animation, content marketing, Evergreen Content, Recycle Content, repurposing content, video

We all retain and gather information in different ways. Some of us respond better to pictures than with words. Some like interaction and creating a dialogue with another person. Some of us even get lost in pages and pages of a good story. If you have an interesting content piece, why not repurpose that content to reach an even...

29 Apr 2014

Rewrite the Rule Book for Content Marketing

Dave MurrowApril 29, 2014No commentsContent Marketing agencies, B2B, B2C, brands, companies, Content Development, content marketing, Content Strategy, Social Media

I just returned from a conference in Las Vegas where I saw Gary Vaynerchuk speak to a massive group about new ways to reach customers with marketing. He noted that the number one thing that connects all of us today is we’re all battling for someone’s attention. But in doing so, many marketers are missing the boat. Vaynerchuk said...

24 Apr 2014

Step Inside AdWords Innovations Recap

Natalie BarredaApril 24, 2014No commentsPPC Advertising AdWords Management, Google Adwords

On Tuesday April 22nd, Jerry Dischler, Vice President of Product Management for Google AdWords unveiled a slew of new features and innovative tools that will help advertisers succeed in the constantly connected world we live in. In the past few years, PPC managers have all seen the increase of mobile’s presence in our campaigns, but now we’re coming to...

22 Apr 2014

Content Marketing SEO: the Good, the Bad & the Ethics

Pawan DeshpandeApril 22, 20142 CommentsContent Marketing content curation

This is a guest post from Pawan Deshpande, founder and CEO of Curata, a content curation software. As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of perspectives on...