Archive for November, 2013

Ecommerce Content: 3 Expert Opinions

Tuesday, November 19th, 2013

Optimizing an Ecommerce site is a difficult task. With so many products and pages it can be hard to create a scalable plan that is effective for everything you have. In last month’s Google Hangout, Arnie Kuenn interviewed three experts in Ecommerce strategy. While their approaches are different, they all point to creating useful and […]

5 Last-Minute Holiday Optimization Tips for your PPC Campaigns

Monday, November 18th, 2013

Nearly all businesses, regardless of vertical or business type, are subject to some degree of holiday seasonality. For many B-to-B businesses, the winter Holiday season is among the slowest weeks of the year, as many employees and prospective clients are out of the office on vacation, and meetings are already focused on planning for the […]

The Weekly Measure: Top Internet Marketing News, Tools, & Events- November 15, 2013

Friday, November 15th, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into <i>The Weekly Measure.</i> We’ll be on the lookout for great new articles, covering content […]

The Author Rank Building Machine [INFOGRAPHIC]

Thursday, November 14th, 2013

So how important is it to consider yourself a verified author with Google? Though Author Rank may not be fully supported by Google as a ranking metric (yet), building a reputable name for yourself can be just as valuable in your industry or within a certain niche. To do so, there are certain aspects to […]

Should You Change Your SEO Strategies in Light of Google Hummingbird? [VIDEO]

Wednesday, November 13th, 2013

Google is consistently updating and tweaking their algorithms to show us the best possible searches possible. Now, more than ever, it is important to keep up to date with the newest update, Hummingbird, so you can understand how to adjust your search engine optimization and content marketing strategies appropriately or see where you are already […]