Developing Content for Ecommerce Websites [VIDEO]
We see it happening on Ecommerce sites quite often – the trend to focus more on the sale and ROI than on user experience. And we understand that completely; we all need our businesses to stay afloat! But to go beyond just the sale and focus on the total customer experience (from the initial awareness of your products to...
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How to Measure the Link Authority of Your Content
There are seemingly endless ways to measure the effectiveness of your content marketing efforts. From the basics such as traffic and conversions to more expansive KPIs and social engagement, tools and analytics programs are available to help tell the story of a successful content marketing campaign. But for some it can be difficult to figure out how to measure...
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The Weekly Measure: The Best in Internet Marketing News – October 11, 2013
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...
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How the Google “Keyword (Not Provided)” Update Affects PPC
For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now that the dust has...
Read moreWhat is Cause Marketing and How Can Your Business Do It? [VIDEO]
Cause Marketing isn’t a new idea, but it is gaining ground with the increasing reach provided by social media. October is Breast Cancer Awareness Month, and the cause marketing efforts surrounding this movement are incredible…so many companies have joined forces to promote awareness, many with the simple addition of a pink ribbon stamp on their products. So what is...
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