October, 2013 by Vertical Measures

16 Oct 2013

Developing Content for Ecommerce Websites [VIDEO]

Arnie KuennOctober 16, 2013No commentsContent Development ecommerce

We see it happening on Ecommerce sites quite often – the trend to focus more on the sale and ROI than on user experience. And we understand that completely; we all need our businesses to stay afloat! But to go beyond just the sale and focus on the total customer experience (from the initial awareness of your products to...

15 Oct 2013

How to Measure the Link Authority of Your Content

Kaila StrongOctober 15, 20132 CommentsLink Building content marketing and links, link value

There are seemingly endless ways to measure the effectiveness of your content marketing efforts. From the basics such as traffic and conversions to more expansive KPIs and social engagement, tools and analytics programs are available to help tell the story of a successful content marketing campaign. But for some it can be difficult to figure out how to measure...

11 Oct 2013

The Weekly Measure: The Best in Internet Marketing News – October 11, 2013

Laura HollowayOctober 11, 2013No commentsInternet Marketing best of, best of internet marketing, best of the web, internet marketing, internet marketing news

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social...

10 Oct 2013

How the Google “Keyword (Not Provided)” Update Affects PPC

Zach EttenOctober 10, 2013No commentsPPC Advertising Google analytics, keyword not provided, PPC

For many, Google’s “keyword (not provided)” update removing all of Google Analytics’ organic search query data was a long time coming. Google first introduced secure search back in October 2011 which, at the time, caused quite an uproar. A lot has been said in the few weeks since Google announced its most recent Analytics update and, now that the dust has...

09 Oct 2013

What is Cause Marketing and How Can Your Business Do It? [VIDEO]

Laura HollowayOctober 09, 20131 CommentInternet Marketing cause marketing, internet marketing, marketing strategies

Cause Marketing isn’t a new idea, but it is gaining ground with the increasing reach provided by social media. October is Breast Cancer Awareness Month, and the cause marketing efforts surrounding this movement are incredible…so many companies have joined forces to promote awareness, many with the simple addition of a pink ribbon stamp on their products. So what is...