Archive for September, 2013

Maximize Adwords Quality Scores by Improving Your Landing Page Relevance

Monday, September 30th, 2013

The three main metrics that make up a keyword’s quality score are click-through-rate, ad relevance, and landing page relevance. Because they can be optimized directly within an Adwords campaign, click-through-rate and ad relevance are the focus for many PPC advertisers while, all too often, landing page relevance is disregarded altogether. Zach Etten Zach is a […]

The Weekly Measure: The Best of Internet Marketing News – September 27, 2013

Friday, September 27th, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content […]

Top 7 Reasons Why Your Content Pages Load Slowly

Wednesday, September 25th, 2013

Search engine rankings are influenced by a number of elements, from optimized headers and images to content quality and back links. But one factor that is often overlooked by website owners is page load speed. Since 2010, Google has been using the speed at which your content pages load as a rankings factor. Page load […]

12 Authoritative Link Building Tactics for the Luxury Travel Industry

Tuesday, September 24th, 2013

I’m a firm believer that a link building strategy can be developed for every industry. The luxury travel industry is no different. Sure, it’s not as easy as someā€¦ Mass marketing doesn’t work in the luxury market. Niche marketing is key, and understanding your demographic to hone in on the right opportunities is a must. […]

What is a Landing Page and Why Is It Important?

Monday, September 23rd, 2013

Simply put, a landing page is the page of a website that a person first lands on after clicking an offsite link. When built effectively, landing pages are highly targeted pages aimed at converting a specific group of site visitors into customers. Zach Etten Zach is a certified Google AdWords Professional with over 4 years […]