Archive for August, 2013

The Weekly Measure: August 30, 2013

Friday, August 30th, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content […]

An Interview With Higher Education Content Marketers

Thursday, August 29th, 2013

The growing use of content marketing for inbound marketing has been accepted and used in many industries. In higher education, more and more experts are utilizing content marketing to help drive traffic, leads and visibility for their schools and institutions. I had a chance to interview a few experts about their integration of content marketing […]

Newsjacking: Risky or Beneficial? [VIDEO]

Wednesday, August 28th, 2013

More and more companies today are trying to think of creative ways to engage with their customers through content marketing. Newsjacking is a fairly new term that was coined by David Meerman Scott in 2011. Want to find out what it is? Watch the video to find out more and see famous examples. Erin Pritchard […]

Going in Depth to Define and Apply Co-Citation

Tuesday, August 27th, 2013

The art of co-citation can be thought of as a web within the Web. You seek other authoritative voices to the content you’re writing and having found them, your authority also grows while helping an original link you’ve created grow further. Everyone gets caught up. Bonus, no insects have to die on this web. But […]

The Weekly Measure: August 23, 2013

Friday, August 23rd, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content […]