Archive for July, 2013

Analyzing the Adwords Top Movers Report

Wednesday, July 31st, 2013

When it comes to managing a successful PPC campaign, there are many factors to consider. You want to know the ads that are driving clicks, as well as the cost associated with this traffic. You want to have a handle on which of your ads or ad groups are seeing jumps or drops related to […]

Enhanced Sitelinks With Upgraded Ad Extensions

Wednesday, July 31st, 2013

Ads that answer to your customers’ immediate needs and desires are great. Ads that provide the links that quickly direct them to the pages they need are even better. By incorporating Sitelinks into your text ads, you give your customers a gateway to detailed information about the specific offerings that they are seeking. Sitelinks give […]

How To Generate Content Ideas For Your Business [VIDEO]

Wednesday, July 31st, 2013

One of the most frequent concerns we hear about is the (seemingly) daunting task it will be to generate tons of content ideas in order to sustain a content marketing strategy. It may, at first glance, seem like a improbable feat, but I assure you, there are tips of the trade that will ease up […]

Beyond The Blog Post: Alternative Types of Content

Tuesday, July 30th, 2013

Content marketing is a powerful strategy that many organizations and business leaders are engaging in to reach new customers, retain current customers, and become an authoritative leader in their industry. The tangible successes of content marketing efforts have been proven fruitful for many organizations. Typically, content marketing is thought of as creating a blog on […]

Adwords: Bidding on a Competitor’s Brand Name

Wednesday, July 24th, 2013

Bidding on your competitor’s name as a keyword can be a great way to attract new customers, but it’s hardly worth it if you find yourself in a legal battle as a result. There are some important things should know before you creep on rival territory. Thankfully, a lot of this kind of behavior has […]