Archive for June, 2013

Get Trained and Certified in the Art and Science of Content Marketing

Thursday, June 6th, 2013

Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what […]

How To Use Screaming Frog For On-Site Optimization [VIDEO]

Wednesday, June 5th, 2013

A great way to get the best performance out of your website is by finding opportunities with on-site optimization. With the SEO tool Screaming Frog, you can have easy access to understanding where on your website these optimization opportunities may be hiding. Ben Holland Ben Holland is an Account Manager with a background in Website […]

Google Adwords: Back to Basics – Quality Score

Tuesday, June 4th, 2013

When it comes to running an AdWords campaign, you’re probably a pro by now. You rock at bidding on the right keywords, and you know what placements work best for your ads. That said it never hurts to go back to the basics. With this in mind, maybe it’s time you take a look at […]

10 Top Link Building Tools to Make Your Life Easier

Tuesday, June 4th, 2013

Link building is not one task in itself, it is a series of events. Everyone completes these steps differently and has a variation on what tools they love to use, but I have a few particularly useful ones that I use at least once a week. I chose these tools because they are easy to […]