Content Repurposing: How to Lower Marketing Costs and Expand Audience Reach
There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most of that investment? Getting the most mileage out of your content can be achieved with repurposing. Repurposing involves taking a work and adapting it to a new content angle...
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How To Get Out Of A Google Penalty [VIDEO]
With the many updates Google has released recently and in the past couple of years, there are a lot of webmasters who have been hit with Manual Penalties. In this video, Ben Holland explains the six steps you need to take to alleviate your site from this penalty.
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Google Adwords: Back to Basics – Keyword Match Types
Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being excluded from popular search...
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Practical Examples of How Facebook is Affecting the Travel Industry
Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially true for the travel industry, where Facebook has become the main social network for travel deal sharing, brand interaction, recommendations, trip inspirations and more. If you are in...
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Get Trained and Certified in the Art and Science of Content Marketing
Content marketing can be considered both an art and a science. A science in the way that strategies are tried and tested, with hypotheses falling flat or working out successfully, only to be tried and tested again for maximum efficiency. It’s an art in the way that writers and marketers must empathetically tune into what customers would find valuable...
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