June, 2013 by Vertical Measures

19 Jun 2013

This Is Not Content Marketing [VIDEO]

Arnie KuennJune 19, 2013No commentsContent Marketing content marketing strategy

Content marketing is the hot topic nowadays, and everyone seems to be jumping on the bandwagon. We can’t argue that this is a bad thing, since we know firsthand the power of content marketing to gain new clients and customers in addition to giving your brand authority and relevance. But, we also must share the warning that there are...

18 Jun 2013

Content Repurposing: How to Lower Marketing Costs and Expand Audience Reach

David GouldJune 18, 20132 CommentsContent Marketing

There can be a lot of thought, research and development that goes into a piece of content. In putting together a robust content marketing campaign, why not make the most of that investment? Getting the most mileage out of your content can be achieved with repurposing. Repurposing involves taking a work and adapting it to a new content angle...

12 Jun 2013

How To Get Out Of A Google Penalty [VIDEO]

Ben HollandJune 12, 20132 CommentsSearch Engine Optimization

With the many updates Google has released recently and in the past couple of years, there are a lot of webmasters who have been hit with Manual Penalties. In this video, Ben Holland explains the six steps you need to take to alleviate your site from this penalty.

11 Jun 2013

Google Adwords: Back to Basics – Keyword Match Types

Zach EttenJune 11, 2013No commentsPPC Advertising Adwords Optimization, keyword match types, Match Types

Last week we reviewed the importance Quality Score and how it’s calculated by AdWords. Sticking with the theme of going back to the basics, let’s revisit keyword matching options. After all, keywords are the gateway to traffic and sales. You have to be strategic when setting your match types to ensure that you’re not being excluded from popular search...