Archive for May, 2013

Getting a Handle on Impression Share Metrics

Friday, May 10th, 2013

You should think of impression share as a serving bowl of tasty punch at a party. That full punch bowl represents the overall impression share (ultimately the total number of chances you have to display your ad to a potential customer) that’s available at any given time. You and all of your competitors want a […]

Content Curation for Your Website [VIDEO]

Wednesday, May 8th, 2013

Content curation on your website can be a very powerful tool. Curation can create brand authority and awareness, all the while connecting your company to outside sources that can help to improve your blog presence. I sat down to chat with Pawan Deshpande of Curata and Bill Flitter of Dlvr.it to talk about curation’s benefits […]

Rethinking Relevance in Content Marketing

Tuesday, May 7th, 2013

In content marketing we frequently hear the refrain of “relevant content.” Provide valuable, relevant content and drive your audience toward business goals. But relevant how? And to whom? What do we mean when we talk about content relevance, and how do we ensure we’re doing it well? David Gould David is the Creative Services Director […]

Full Credit For Your Ticket and Airfare to BlueGlassX LA

Monday, May 6th, 2013

If you are reading this, it is highly likely you know about the shutdown of BlueGlass Interactive and the cancellation of their May event – BlueGlassX in Los Angeles. We really liked what Will Critchlow and the folks at Distilled are doing by offering BlueGlassX ticket holders the opportunity to exchange your ticket in order to […]

Taking Advantage of Mobile Traffic

Thursday, May 2nd, 2013

Unless you’ve been living under a rock, or you hastily left it in a cab after a late night at the bar, you own (or used to own) a smart phone. In fact, a recent study presented by the Cisco Connected World Technology Report stated that more than 90% of young people use their smartphone […]