Archive for May, 2013

Crowd Funding: An Analysis of Various Platforms [INFOGRAPHIC]

Wednesday, May 22nd, 2013

Crowd funding seems to be the latest trend nowadays. Projects like “The Veronica Mars Movie Project” received half of its funding in 4 hours on Kickstarter and musicians have shaken up the industry by relying on fans to finance their next albums. Crowd funding could be the newest way anyone can invest in projects or […]

Automotive Content Marketing in 2013

Tuesday, May 21st, 2013

I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here. As you may have noticed, many car manufacturers are increasingly using their marketing budgets in new and creative ways in order to entice potential customers into purchasing one […]

How To Improve Your Website Speed

Wednesday, May 15th, 2013

An important part of search engine optimization is how fast your website loads and functions. It’s not just important for the ease of use of your website visitor, but it is actually used as a signal for search engine rankings. Watch this video to find a few quick tips that you can start to implement […]

Data Driven Content Marketing Strategies in Higher Education

Tuesday, May 14th, 2013

Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to ensure marketers can produce the best content for prospective customers. That is, when it’s actually examined and used properly. Many brands are new to content […]

Adwords Enhanced Campaigns: Understanding Mobile Bid Adjustments

Friday, May 10th, 2013

Advertising online used to be pretty straightforward. You put your banner on a website; someone saw it on a desktop computer, and boom: you had made your connection. Today, the online advertising space has become a vast landscape navigated by millions across the planet through a series of different channels. Nowadays advertisers have to look […]