May, 2013 by Vertical Measures

31 May 2013

Take Advantage of Customers’ Desire for Local Specialized Services

Temple StarkMay 31, 2013No commentsLocal Search google Maps, Google Places, local specialized services, Yelp

Imagine this, your bathtub develops a flooding problem after your nighttime bubble soak, but it’s not enough to constitute an emergency. You also know you have to leave early tomorrow for a meeting and won’t have time to call in for service. You want to make an appointment that evening. Often times, however, this isn’t a possibility with specialized...

30 May 2013

Coming Soon: Bing Product Listing Ads

Zach EttenMay 30, 2013No commentsPPC Advertising Bing Ads, image ads, Product Listing Ads

A picture says a thousand words, and a thousand words sure does come in handy when you’re used to working with a 71-character copy limit for your text ads. Microsoft’s Bing Ads is finally releasing their response to Google’s AdWords Product Listing Ads service, by offering a comparable option. Bing Ads users will soon have the ability to include...

29 May 2013

Six Creative Ways To Brainstorm Ideas [VIDEO]

Daniel DannenbergMay 29, 2013No commentsContent Development brainstorm, creative, Mindmapping, video

Generating ideas for content marketing can be tricky sometimes, and you may find yourself hitting a creative wall. Use the 6 ways outlined in this video to brainstorm and develop content ideas so you can make sure to keep your creative juices flowing.

28 May 2013

Penguin 2.0 Resources, Tips & Insights

Art EnkeMay 28, 20133 CommentsSearch Engine Optimization

Alright, you’ve already heard about the recent Penguin 2.0 update but what are you going to do about it? Do you have any reasons to be worried? Do you have a game plan in place? Are you concerned how Matt Cutts looks strikingly similar to Darth Vader in his recent Penguin update video? (Scroll down to the bottom of...

22 May 2013

Dynamic Search Ads For eCommerce Businesses

Zach EttenMay 22, 2013No commentsPPC Advertising Ad Optimization, Dynamic Search Ads, ecommerce, Google Adwords

Keeping your ads current with a multitude of basic Keywords may seem challenging. Thankfully, you can avoid some of this stress by utilizing Dynamic Search Ads in your AdWords campaigns. Instead of filtering search queries by keyword alone, these Dynamic ads stream content directly from your website. You no longer have to worry about altering keywords if you add...