Archive for April, 2013

Content Marketing Tips From Our Team To Yours

Tuesday, April 16th, 2013

The number of searches for the term “content marketing” has increased dramatically in the past 3 years. As quality content becomes more and more pertinent in the online marketing industry, businesses have realized they need to learn more and become better at it. With this ever-changing industry, it is a necessity to stay on top […]

Linking Google Analytics and Google Adwords

Friday, April 12th, 2013

When you launch a new search ad campaign, so many factors play into the success or failure of your online marketing efforts. In order to make sure that you get the most mileage out of your ads, you’ll likely be analyzing performance reports regularly. Thankfully, you can link your Google Analytics details directly to your […]

How to Get Started with Content Marketing [VIDEO]

Wednesday, April 10th, 2013

We often delve into more advanced topics when it comes to content marketing– like strategy, development, distribution, etc. But sometimes it’s just as important to get back to the basics to truly understand where you can one day end up. So today we pose the question: How do you get started with content marketing? What is […]

Enhance Your Product Pages – Don’t Make People Guess About Your E-Commerce

Tuesday, April 9th, 2013

Unless you’re Amazon.com or a nationally-known brand, people need to know what you sell and how to find you online. But a person’s not just going to happen upon your site when looking to buy – not without help. So give them the assist that makes you money – optimize your product pages. ALL of […]

How Long Does It Take for Content Marketing to Work?

Monday, April 8th, 2013

There are several people asking the same question: “How Long Does It Take for Content Marketing to Work?” In today’s video, Arnie Kuenn uses different studies to talk about the expectations behind content marketing and how to get ROI from your content. Arnie Kuenn Arnie Kuenn is the president of Vertical Measures and author of […]