Archive for March, 2013

What Is The Difference Between On-Site and Off-Site SEO [VIDEO]

Wednesday, March 6th, 2013

There are many factors that can affect a webpages ranking in the Search Engine Results Page (SERP). In this. video Ben Holland discusses the on-site (on-page) and off-site (off-page) factors that can be optimized to help improve rankings. Ben Holland Ben Holland is an Account Manager with a background in Website Design, SEO and Management. […]

The Little Graphic that Could: Overcoming Facebook’s 20% Rule

Tuesday, March 5th, 2013

A new rule on Facebook is changing the design game for custom images in marketing and advertising. Graphics–particularly custom graphics–account for a significant amount of internet traffic. The design of these graphics is now being governed by the 20% text rule, turning an art into a science and forcing designers to steer dangerously close to […]

Ad Copy Optimization: Improving Click-Through-Rate

Monday, March 4th, 2013

Creating a basic PPC campaign is relatively easy. Pick relevant keywords, set keyword bid, and then wait for the revenue to roll in, right? Well, not exactly. It’s true that just about anyone can start a PPC campaign, but it takes careful consideration to build it into an effective marketing channel. If you’ve put a […]

Content Marketing Workshop Event Recap

Friday, March 1st, 2013

We are finally coming down from the excitement of our first locally based workshop of 2013 and wanted to share a little recap. Last Friday, the Vertical Measures team produced a content marketing workshop for 90 business owners, marketing executives, and other business professionals from around the Phoenix, Arizona area. Arnie Kuenn, our very own […]