Archive for March, 2013

How to Perform a Content Marketing Audit

Tuesday, March 19th, 2013

Content is an all encompassing word; but at heart it is shorthand for pieces that demonstrate knowledge and authority in your field. A content audit, therefore, analyzes how you deliver your expertise to the outside world and how far it reaches. Performing this necessary step in your content’s journey helps you make decisions about not […]

Learn about Search, Social & Content Marketing in a Free Webinar

Monday, March 18th, 2013

If you are a loyal follower of our blog or even just a first time peruser, you’ll see us throw out the phrase “content is king” quite a bit. Or maybe you’ve read that content isn’t king, but rather content is President. Whatever ruling dignitary we deem it to be, it’s simple enough to say: […]

Content Marketing for Small Business

Wednesday, March 13th, 2013

In their 2013 content marketing benchmark survey, the Content Marketing Institute and Marketing Profs compiled the top priorities, goals and hurdles identified by marketers in their efforts. Content marketing now represents 33% of their marketing budgets, and over half of respondents said they were handling their content production exclusively in-house. The results reflect the rise […]

What Makes a Great Infographic? [VIDEO]

Tuesday, March 12th, 2013

We love great infographics here at Vertical Measures. We regularly create interesting infographics and datagraphics as part of our own content marketing strategy, in addition to producing them for our clients. However, in our industry, we’ve noticed that the distinction of a ‘great’ infographic isn’t always achieved. Sometimes we come across one that misses the […]

The “Art” of SEO: Interview with Art Enke

Thursday, March 7th, 2013

Art Enke has recently been hired as the Director of SEO Services here at Vertical Measures and we are happy to have him! While he’s only been here for a few weeks, he’s certainly taught us all a thing or two since he’s joined us. In this post, I put together a list of questions […]