Archive for March, 2013

The Final Four and the Floor [INFOGRAPHIC]

Friday, March 29th, 2013

The country is all abuzz with news and updates about the Final Four, our favorite tournament of the year. We’ve all heard the exciting stories about players, comeback teams, and winning shots made at the final buzzer. But, there is an unheralded champion that is being overlooked amidst all the frenzy. That’s right; we’re talking […]

Google Offer Extensions: Closing the Gap Between PPC and Offline Actions

Thursday, March 28th, 2013

Google’s newest offering is changing the online deal space, as we know it. In late February, Google introduced new “Offer Extensions” in AdWords. As an advertiser, you now have the ability to include a special deal or offer within your enhanced campaigns that gives potential customers more of an incentive to click-through. Including an offer […]

Call Tracking: An Intro to Measuring Offline PPC Conversions

Thursday, March 28th, 2013

One of the distinct advantages of online PPC campaigns is the ability to measure the effectiveness of campaigns as they relate to certain ads, ad groups or even keywords. You can analyze these factors to understand which ones result in high click-through rates, and ultimately conversions or sales for you. These numbers are fairly easy […]

The Authoritative Resource List for the Semantic Web

Thursday, March 28th, 2013

You’ve likely used terms on search engines that you thought should produce the information you’re looking for, only to be disappointed that the sites that show up couldn’t be farther from what you’re looking for. The principles of the semantic web movement can help search engines and end users find what they’re looking for a […]

Pinterest for Men [VIDEO]

Wednesday, March 27th, 2013

Who says Pinterest is just for women? Well, a lot of people do in fact, seeing as 82% of Pinterest users are women. But we got to thinking; what about that other 18%? With over 40 million users (and that number growing every day), to disregard the male population isn’t helping brands hoping to tap […]