Archive for February, 2013

Taking Shape with Content Marketing [INFOGRAPHIC]

Thursday, February 28th, 2013

Creating custom content has been a growing focus for businesses in the past two years, and has become a vital aspect in implementing successful online marketing strategies. Businesses are starting to take more notice of custom content creation as they are seeing sales results that directly correlate to their content efforts. Don’t believe me? Check […]

50+ Essential Google Panda Resources

Wednesday, February 27th, 2013

This month marks the two year anniversary of the rollout of Google’s Panda update. Several iterations of Panda refresh updates have been announced during this time, and you’d probably agree that it’s a bit hard to keep up-to-date on the latest and greatest. We’ve combed the web to find some of the best resources for […]

3 Ways You Can Use Visuals to Impact Social Media Customer Engagement

Tuesday, February 26th, 2013

This is a special guest post by Erica Bell, a small business writer who focuses on topics such as customer service and social media trends. She is a web content writer for Business.com.  Designers and marketers are becoming more closely aligned as social media moves toward more visually driven platforms. Pinterest, Vine and Instagram are just some […]

What are Google Product Listing Ads?

Friday, February 22nd, 2013

If you’re trying to take your text ad campaigns to the next level, you don’t have to spend a lot of money or scrap your current online marketing plan today. Making improvements can be as easy as visiting Google Merchant Center. By utilizing this Google based platform, you’ll have the ability to revamp your basic […]

Content Strategy: The Best Ways to Optimize Your Content [VIDEO]

Wednesday, February 20th, 2013

There are many methods you can use to engage your audience through the creation of different types of content: free guides, blog posts, videos, infographics, etc. Even though the content development and distribution opportunities can stretch as far as you can brainstorm, if you don’t optimize your content correctly, all of your efforts may end up falling flat. […]