January, 2013 by Vertical Measures

09 Jan 2013

Understanding Your Advanced Adwords Location Settings

Zach EttenJanuary 09, 2013No commentsPPC Advertising Adwords Location Settings, Adwords Location Targeting, Adwords Optimization, Google Adwords

Ask any advertiser if they use geo-targeting in their search campaigns, and chances are they will say that this feature is extremely important to them. Reaching a relevant audience is key for any search campaign, and filtering potential customers by their geographical location is a great place to start. It’s not a secret that many AdWords users are utilizing...

08 Jan 2013

Content Is President: Converting with Content for Any Audience

David GouldJanuary 08, 2013No commentsContent Marketing

As the tired phrase goes, “Content is king.” At its best, the phrase conveys the importance of fresh, valuable content to a website’s marketing efforts. Lead with great content, and a whole host of benefits will trickle down. At its worst though, “Content is king” conveys an unsavory implication: a self-entitled monarch who is beholden to no one; whose...