Archive for January, 2013

Understanding Your Advanced Adwords Location Settings

Wednesday, January 9th, 2013

Ask any advertiser if they use geo-targeting in their search campaigns, and chances are they will say that this feature is extremely important to them. Reaching a relevant audience is key for any search campaign, and filtering potential customers by their geographical location is a great place to start. It’s not a secret that many […]

Content Is President: Converting with Content for Any Audience

Tuesday, January 8th, 2013

As the tired phrase goes, “Content is king.” At its best, the phrase conveys the importance of fresh, valuable content to a website’s marketing efforts. Lead with great content, and a whole host of benefits will trickle down. At its worst though, “Content is king” conveys an unsavory implication: a self-entitled monarch who is beholden […]

A Conversation About Content [VIDEO]

Thursday, January 3rd, 2013

Brynna Baldauf and Daniel Dannenberg of Vertical Measures have a conversation about content. Brynna Baldauf Brynna is a Search Engine Optimization Specialist at Vertical Measures where she helps clients improve their organic search engine rankings. +Brynna Baldauf More Posts – Website – Twitter