Archive for January, 2013

Since 2011, Google has supported the use of rel=author tags to enhance the way search engine results display the content you’ve authored. Authors are ranked based on the authority of their content and a variety of other factors, assisting Google in determining where to rank such individuals content in SERPs. This is a relatively new [...]

Ben Holland discusses essential plugins for WordPress front end development that will help your site look great and will allow for easier visitor usability. Ben Holland Ben Holland is an Account Manager with a background in Website Design, SEO and Management. At Vertical Measures, he maintains campaigns with the strong belief that quality is better [...]

For those new to the SEO and Internet Marketing world, you may be wondering what all this talk of link building is. We all know what constitutes a link, but how exactly do you “build” them? And why would you want to? To all the newbies out there that are pondering these very questions in [...]

As the tired phrase goes, “Content is king.” At its best, the phrase conveys the importance of fresh, valuable content to a website’s marketing efforts. Lead with great content, and a whole host of benefits will trickle down. At its worst though, “Content is king” conveys an unsavory implication: a self-entitled monarch who is beholden [...]

Brynna Baldauf and Daniel Dannenberg of Vertical Measures have a conversation about content. Brynna Baldauf Brynna is an Internet Marketing Specialist at Vertical Measures where she helps clients improve their search engine rankings. +Brynna Baldauf More Posts – Website – Twitter