Archive for January, 2013

Your Social Media Roots [INFOGRAPHIC]

Thursday, January 31st, 2013

Your business is like a tree — only as sturdy as its roots. You can’t branch out until you know how strong your foundation is, especially when your tree is built upon social media; an ever-changing and increasingly important platform in today’s marketing environment. We’ve created a special infographic that illuminates social media best practices […]

10 Content Experts Weigh in on Author Rank in 2013: Part II

Tuesday, January 29th, 2013

Two weeks ago, we shared the first part of this two part post, “10 Content Experts Weigh in on Author Rank in 2013,” and discussed how the content experts we interviewed are planning to implement rel=author this year. In part II, we examine if they think author rank will be a focus in 2013 and […]

How to Win at Search, Social and Content Marketing Workshop in Phoenix

Monday, January 28th, 2013

It was only 2 years ago when the term “content marketing” was still relatively unknown. Nowadays, we consider content marketing to be a need-to-know factor for companies–both large and small–who want grow their business¬†organically on the web.¬†But understanding the steady rise of content marketing’s importance plus its ability to increase business doesn’t give us the […]

Crafting the Perfect Call-To-Action

Wednesday, January 23rd, 2013

Building a successful pay per click campaign is a very involved process. It takes special attention to detail because there are so many factors to consider. Things like keywords, targeting and bids are essential, but you cannot forget the importance of including a strong call to action in the ads across your campaigns. Zach Etten […]

Best Practices for Implementing Google Author Rank [VIDEO]

Wednesday, January 23rd, 2013

It seems to be a month full of explorations of Google Authorship and Author Rank here at Vertical Measures. We had a great post by Kaila Strong last week interviewing top industry professionals on author rank’s impact in 2013, and Part 2 is still to come with more thoughts and predictions. Also, David Gould’s upcoming […]