Archive for November, 2012

Good Questions and Great Answers Amount to the Best Content

Tuesday, November 6th, 2012

This is a special guest post from Barry Feldman, freelance copywriter and content marketing consultant. Vertical Measures is pleased to showcase Barry’s words here on how to generate useful content. A client asked me, “How do you continue to keep generating useful content?” It wasn’t his way of telling me my content rocks. He genuinely […]

Facebook Fan Page Complaints, Realities and Solutions

Monday, November 5th, 2012

For the past couple of months, I have read complaint after complaint in articles, and on my Facebook newsfeed, about certain seemingly disfavored features that Facebook has implemented. I have found that the complaints are usually made when the individual person or brand doesn’t fully understand the feature. Although I have my reservations with certain […]

Optimizing Adwords “Head” and “Tail” Accounts

Friday, November 2nd, 2012

You’ve been told to work on “optimizing your accounts in AdWords”. You understand the concept that carefully optimized ads result in better click through rates, higher volumes of traffic and ultimately better ROI. That’s all well and good, but how do you know where to start? The task of optimization is a detailed and tedious […]

Accelerate your Content Marketing at the Search Marketing Expo

Friday, November 2nd, 2012

As 2013 inches closer and closer, we find ourselves reminding our customers, fans, and colleagues about one thing: Content is King online. If you’re in the planning stages for your next year’s marketing strategy and still feel relatively unsure of what the term “content marketing” is, it’s now time to get clear and think about […]