Archive for November, 2012

How Do You Come Up With Better Ideas For Content? [Video]

Wednesday, November 14th, 2012

Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?” Ben Holland Ben Holland is an Account Manager with a background in Website Design, SEO and Management. At Vertical Measures, he maintains campaigns with the strong belief that quality is better than quantity. He is also responsible for providing a report of […]

Bing Ads Advanced Location Targeting

Tuesday, November 13th, 2012

When it comes to PPC advertising, displaying highly relevant ads to potential customers is key. It’s not just the messaging that matters – demographic factors play can also play an integral part of defining and securing your audience. Geographic location is probably one of the first things that define a potential customer, so obviously it’s […]

Connecting With Students One Like at a Time

Tuesday, November 13th, 2012

One of the great things about working in internet marketing, or marketing in general, is the chance to learn more about your client’s industries. Here at Vertical Measures we’ve had the opportunity to become well versed in the world of higher education. Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO […]

Content Marketing Ideas for Apartment Communities

Thursday, November 8th, 2012

Today I am keynoting the MultiFamilyPro brainstorming and marketing event in Las Vegas. My topic is content marketing, or more specifically, Accelerating Your Brand With Search, Social & Content Marketing. In preparing my presentation, I gathered several people in our office who had rented an apartment in the last two years so I could do a […]

Should I Use the Google Disavow Link Tool? [VIDEO]

Wednesday, November 7th, 2012

Mike Huber Answers: “Should I Use the Google Disavow Link Tool?” Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development. Mike has a wealth […]