Archive for October, 2012

5 Link Building Tactics That No Longer Work

Tuesday, October 23rd, 2012

Like life itself, there is only one constant in link building: change. Many tactics that worked in prior years no longer do since Google caught wind of them and reconfigured its algorithm to make those tactics a liability rather than an asset. The key for any link builder or webmaster is to stay one step […]

A Piece of your Content Marketing Puzzle: Calendar Template

Friday, October 19th, 2012

It’s that time of year when businesses begin to reflect on the past and look toward what the future year may hold. They start to see what worked for them in terms of their content marketing, what fell flat, and how they can improve upon their efforts in order to attain their business goals. Here […]

How Do I Analyze My Competition on the Web? [VIDEO]

Wednesday, October 17th, 2012

Michael Schwartz: “How do I analyze my competition on the web?” Michael Schwartz Michael Schwartz is an Internet marketing strategist at Vertical Measures as well as an accomplished reporter, blogger and editor. He covers the link building beat. +Michael Schwartz More Posts – Twitter – Facebook

Top Social Media Misfires Companies Make

Tuesday, October 16th, 2012

Would it surprise you to learn that social media has put your customers in the driver’s seat? Perhaps the better-suited question to ask, is are you actually leveraging this fact? With the unlimited availability to access information about brands, customers are directly contributing to how your company is perceived through their tweets, posts, likes and […]

Getting Familiar with “Adwords for Video”

Monday, October 15th, 2012

If you’ve been searching for a new and exciting way to maximize your audience reach, you should consider implementing YouTube videos as part of your AdWords campaigns. Synergy is king right now, and what better way to increase customer traffic than by promoting across varied platforms. Even better, Google is allowing people to try “Google […]