Archive for September, 2012

Microsoft adCenter Is Now Bing Ads

Tuesday, September 18th, 2012

With Microsoft’s updates to adCenter come not only advanced features and improved navigation, but also a shiny new name – meet “Bing Ads”. It’s no secret that Microsoft has been working diligently to improve their web interface and functionality by making it easier to manage multiple accounts at once, introducing new ad rotation capabilities and […]

Staying On Track with Your Content Marketing Goals

Tuesday, September 18th, 2012

When you look back on the previous year of your content marketing efforts, you will see successes and failures. As we’re nearing a new year and the need for new strategies, the best way to advance and grow your content is to look back at your accomplishments and set new goals that will push your […]

What Are Some Important Internet Marketing Metrics? [VIDEO]

Wednesday, September 12th, 2012

Brynna Baldauf: “What Are Some Important Internet Marketing Metrics?” Brynna Baldauf Brynna is a Search Engine Optimization Specialist at Vertical Measures where she helps clients improve their organic search engine rankings. +Brynna Baldauf More Posts – Website – Twitter

How To Use ‘Expected CTR’ to Improve Quality Scores

Tuesday, September 11th, 2012

When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score. If your keywords have low quality scores, your ads aren’t going to […]

Proactive Elements of Content Planning and Distribution

Tuesday, September 11th, 2012

If you are a business owner, marketer, or blog manager, it’s normal not to think of yourself as a publisher even though you are producing content on a regular basis. However, considering yourself as a publisher who has long term strategies, plans, and tactics is the first step toward becoming a proactive content distributor! Jonah […]