Archive for September, 2012

Google+ Authorship Plus Engagement Creates Search Bonus

Friday, September 28th, 2012

Google has quietly rolled out a new bonus for verified Google+ authors whose content engages readers. A new article by AJ Kohn describes what he calls the “authorship bounce”: if you click through a search engine result from an author verified with Google+ and remain on the page for a certain amount of time, if […]

How to Use Demographics Targeting For Better Results on Google

Thursday, September 27th, 2012

Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to […]

How Can I Better Understand My Audience’s Search Behavior? [VIDEO]

Wednesday, September 26th, 2012

Ben Holland answers: “How Can I Better Understand My Audience’s Search Behavior?” Ben Holland Ben Holland is an Account Manager with a background in Website Design, SEO and Management. At Vertical Measures, he maintains campaigns with the strong belief that quality is better than quantity. He is also responsible for providing a report of a […]

Prepping Your Backlink Profile for 2013

Tuesday, September 25th, 2012

Many people have seen their websites’ rankings drop recently and are wondering why. There could be many causes for this, including: Over-optimized web pages Duplicate content Copyright violations Too many ads Poor or spammy internal linking Weak or suspicious backlink profiles While it is important to improve all of these issues as soon as possible, […]

How Can I Get Ready for 2013 New Year’s Promotions Today? [VIDEO]

Wednesday, September 19th, 2012

Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?” Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink […]