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Google has quietly rolled out a new bonus for verified Google+ authors whose content engages readers. A new article by AJ Kohn describes what he calls the “authorship bounce”: if you click through a search engine result from an author verified with Google+ and remain on the page for a certain amount of time, if [...]
Ben Holland answers: “How Can I Better Understand My Audience’s Search Behavior?” Ben Holland Ben Holland is an Account Manager with a background in Website Design, SEO and Management. At Vertical Measures, he maintains campaigns with the strong belief that quality is better than quantity. He is also responsible for providing a report of a [...]
Many people have seen their websites’ rankings drop recently and are wondering why. There could be many causes for this, including: Over-optimized web pages Duplicate content Copyright violations Too many ads Poor or spammy internal linking Weak or suspicious backlink profiles While it is important to improve all of these issues as soon as possible, [...]
Kaila Strong answers: “How Can I Get Ready for 2013 New Year’s Promotions Today?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at [...]
When you look back on the previous year of your content marketing efforts, you will see successes and failures. As we’re nearing a new year and the need for new strategies, the best way to advance and grow your content is to look back at your accomplishments and set new goals that will push your [...]
