Archive for August, 2012

How Do You Measure Social Media Success With Google Analytics? [VIDEO]

Wednesday, August 8th, 2012

David Gould answers: “How Do You Measure Social Media Success With Google Analytics??” David Gould David is the Creative Services Director at Vertical Measures. He oversees written, visual and video content production, as well as social media and promotion. David works with clients to develop compelling content that pulls together business goals with customer needs. [...]

A Guide to Developing Your Social Media Engagement Policy

Tuesday, August 7th, 2012

Your company has adopted all of the social networking essentials – a Facebook page, Twitter account, LinkedIn profile, perhaps even a YouTube Channel – so you’re already a step ahead in the digital space, right?  While you made a concerted effort to show up for your online audience, you may be missing a key dynamic: [...]

Mitch Joel Discusses CTRL ALT DEL at Content Marketing World 2012

Thursday, August 2nd, 2012

Mitch Joel who is President of Twist Image — an award-winning Digital Marketing agency. And his first book, Six Pixels of Separation, is a business and marketing bestseller. Mitch’s next book, CTRL ALT DEL, is the topic of his opening keynote on Wednesday September 5th at Content Marketing World in Columbus. Arnie Kuenn Arnie Kuenn [...]

What Is Social Media Optimization? [VIDEO]

Wednesday, August 1st, 2012

Kaila Strong answers: “What is Social Media Optimization?” Kaila Strong As Director of Client Strategy at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account [...]