Archive for July, 2012

What Are Some Good Techniques To Follow For Website Content Planning [VIDEO]

Wednesday, July 11th, 2012

Angela Miller answers: “What Are Some Good Techniques To Follow For Website Content Planning?” AngelaM More Posts

Google’s Exceptions to Search Query Matching Rules Part 2

Tuesday, July 10th, 2012

We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we […]

Types of Content: How It Can Impact Your SEO

Monday, July 9th, 2012

We all would like to be the best in our industry. We want to produce the most engaging and shared content, rank well in search and generate more leads with less effort. Unfortunately, we can’t all be the best, but by varying your content style or taking a new route to place your content, you […]

Google’s Exceptions to Search Query Matching Rules

Tuesday, July 3rd, 2012

Last week, we discussed how Google’s system chooses which ads to serve when a search query matches multiple keywords within a single ad group. To piggy back on that discussion, this week we will discuss more of their exceptions to the rules.   In some instances a user may enter a search query that matches […]

Content Creation: Why You Should Stop Thinking Customer First

Tuesday, July 3rd, 2012

Thinking customer first creates a barrier when conceptualizing ideas for content creation. By zeroing in on the word “customer”, you face the danger of typecasting people into a singular role that only exists in your own personal narrative. This is a limiting approach that overlooks an important fact: your customer is more dynamic than someone in […]