Archive for July, 2012

Facebook can be an efficacious marketing tool for businesses if the brand managers controlling the pages are able to use it effectively. To do this, they must have a clear understanding of the platform’s functionality and how it’s evolving. Earlier this year when brand pages were switched to Facebook timeline, we provided you with 15 tips [...]

Joe Pulizzi, the “godfather of content marketing” will kick off his 2nd Content Marketing World event in Columbus Ohio, September 4-6, 2012. Joe discusses how the recent Panda & Penguin updates from Google have finally told everyone it’s all about the content. No gimmicks, just great content. He ends with a few top reasons to [...]

Brynna Bauldauf answers: “Why is Incorporating Google Maps Into Your Contact Us or About Me Page So Important For Your SEO?” Brynna Baldauf Brynna is an Internet Marketing Specialist at Vertical Measures where she helps clients improve their search engine rankings. +Brynna Baldauf More Posts – Website – Twitter

When people go online to find answers to their questions, solutions for their problems or products to fulfill their wants, of course, it would be great if your business is represented where they’re searching for this information. Your website serves as the main area of content for their information safari, but with the advent of [...]

In my last post, we discussed the footprints of compelling content to learn how to find examples of outstanding content in your industry. Additionally, the post discussed metrics that every content marketer should measure. In this post, we’ll discuss how to develop compelling content in the new age of Google and provide an easy to [...]