Archive for June, 2012

What Is a Social Press Release and How Can I Use It as a Promotional Tool For My Business? [VIDEO]

Wednesday, June 27th, 2012

Angela Miller answers: “What Is a Social Press Release and How Can I Use It as a Promotional Tool For My Business?” AngelaM More Posts

How Google Matches Search Queries to Keywords

Tuesday, June 26th, 2012

Within AdWords, only one keyword can be prompted per search query. However, it is possible that in certain situations, more than one keyword may match one given search query. Have you ever wondered what Google does when a search query matches more than one of your keywords? Would you say your keyword strategy is helping […]

Part I Compelling Content: Will You Survive the New Google Era?

Tuesday, June 26th, 2012

Do you publish content, maintain a blog or update your website regularly with new content? If you do, then congratulations…based on today’s online standards, you’re a publisher. As a content publisher you may have started to feel the effects of what weak content can do based on the recent Penguin Google algorithm updates. Today, “okay” content won’t […]

What is Anchor Text Over Optimization and How Can I Fix It? [VIDEO]

Wednesday, June 20th, 2012

Arnie Kuenn answers: “What is Anchor Text Over Optimization and How Can I Fix It?” Arnie Kuenn Arnie Kuenn is the CEO of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence […]

Using Negative Keywords Effectively

Tuesday, June 19th, 2012

Are you spending too much time deciding what should be excluded from your keyword searches rather than what should in fact trigger a match? It’s a trap that’s easy to fall into – and once you’ve gone down that rabbit hole it may be hard to climb back out. Now is a great time to […]