Archive for April, 2012

What Makes a Good High Value Link? [VIDEO]

Wednesday, April 11th, 2012

Mike Huber answers: “What makes a good high value link?” Mike Huber As the Director of Client Services at Vertical Measures, Mike Huber is in charge of developing efficient processes in order to improve overall productivity and quality of client services including; link building, social media marketing and content development. Mike has a wealth of […]

Understanding Quality Lead Generation: Part I

Tuesday, April 10th, 2012

What is at the top of growing challenges facing marketers these days? Generating high-quality leads. Lead generation can be a timely endeavor that requires research, know how and of course time. Soliciting inquiries from potential customers has traditional applications with tactics like cold calling or trade show marketing, but modern lead generation usually involves a […]

Adapt Your Link Building Strategy…Or Get Left Behind

Thursday, April 5th, 2012

As many SEOs know by now, Google’s algorithm is steadily becoming more and more complex; and in the wake of some massive updates and the penalization of a number of blog networks, numerous companies are finally taking Google’s powerful warnings seriously. The future is looking bleak for webmasters that continue to use spam-filled blog networks […]

How Much Is Enough To Be Successful with Content Marketing? [VIDEO]

Wednesday, April 4th, 2012

Kaila Strong answers: “How much is enough to be successful with content marketing?” Kaila Strong As Senior Director of SEO Services, Kaila oversees both the SEO department and our Internet Marketing Strategists. She works with our expert team to uncover SEO strategies, develop link building campaigns, conduct competitive analysis, review Google penalties, execute backlink analysis […]

How To Improve Your AdWords Impression Share

Tuesday, April 3rd, 2012

Google defines “impression share” as the percentage of impressions that you receive divided by the approximate number of impressions you are eligible to obtain. Your eligibility is determined using data from both ad group and campaign levels, as well as many factors including target settings, bids, and Quality Scores, just to name a few. Total […]